Tekmetric

USA

Posted on: 11 December 2023

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Partner Marketing Manager

About Tekmetric

Tekmetric is a cloud-based auto-repair shop management system with an easy-to-use workflow and a modern approach to customer care. Tekmetric champions transparency, integrity, innovation—and above all—a service-mentality that puts customers first.

Founded in Houston, Texas in 2015, Tekmetric has been providing reliable, fast customer service to shops from day one. Our team is growing quickly, but our service philosophy of listening to customers still remains a core value.

We’re looking for hungry candidates to help us strengthen our industry-leading team. We’re building our software to be more intuitive. We’re building more integrations that make our customers’ lives easier. We’re building better internal processes to make our globally distributed organization run more smoothly. We’re building stronger relationships with the best and brightest partners in our industry.

Our customers love our products. We love serving them. And we love the journey we’re on together.

Come build with us!

What You’ll Do

We are growing our marketing team! As a Partner Marketing Manager, you will be responsible for developing and executing marketing strategies in collaboration with external partners to drive mutual business success. This role requires a strategic thinker with excellent communication skills and a strong ability to build and nurture relationships with partner organizations. This role will report to the Senior Director of Demand Generation.

Develop and implement a comprehensive partner marketing strategy aligned with overall business objectives. Identify and evaluate potential partners based on strategic fit, target audience, and shared goals.
Cultivate and maintain strong relationships with partner organizations, understanding their business goals and marketing needs. Collaborate with partners to identify joint marketing opportunities and create mutually beneficial campaigns.
Work closely with partners and internal teams to develop marketing collateral, co-branded materials, and content that effectively communicates the value proposition. Ensure consistency in messaging and brand representation across all joint marketing efforts.
Plan and execute joint marketing campaigns with partners, utilizing various channels such as digital, social media, events, and more. Track and measure the success of campaigns, providing regular performance reports to partners and internal stakeholders.
Identify opportunities to participate in joint events, trade shows, and conferences with partners to maximize exposure and lead generation. Facilitate the integration of partner offerings into company-hosted events.
Provide partners with the necessary resources to effectively market joint solutions. Develop partner enablement programs to enhance their marketing capabilities and drive success.
Stay informed about industry trends, market conditions, and competitor activities that may impact partnership marketing strategies. Conduct regular market research to identify new opportunities for collaboration.
Manage the partner marketing budget. Monitor and report on the return on investment (ROI) of partner marketing initiatives.
Collaborate with internal teams, including channel, business development, sales, product marketing, and creative services, to ensure alignment and seamless execution of partner marketing initiatives.
Establish key performance indicators (KPIs) for partner marketing efforts and regularly report on the success of initiatives. Use data-driven insights to optimize strategies and improve overall effectiveness.

This list of duties is not exhaustive. This position will be instrumental in supporting the Demand Gen and Marketing teams and will be expected to assist in any capacity needed to achieve individual, team, and company goals and initiatives.

What You’ll Bring

You are flexible and gracious and can solve any problem through resourcefulness, emotional intelligence, and integrity. You are a go getter, and enjoy a fast-paced, agile environment, tolerating ambiguities and resolving them as appropriate. You have experience executing marketing tactics that drive qualified leads. You have an eye for creativity and a passion for continuous learning. You have strong organizational and project management skills.

5+ years of professional experience, Previous experience in vertical solution SaaS, B2B marketing.
Proven experience in partner marketing, alliance management, or related roles.
Strong interpersonal and relationship-building skills.
Excellent communication skills, both written and verbal, with the ability to effectively collaborate with and influence a variety of internal and external partners.
Strategic thinking and the ability to identify and capitalize on market opportunities.
Highly organized with an excellent attention to detail.
Familiarity with marketing tools and Hubspot or other CRM
Ability to work collaboratively in a cross-functional and dynamic environment
Ability to travel as needed, no more than 10%
Comfortable using data to inform your strategy with the ability to determine the success or failure of an initiative based on what the data says, and how to communicate that insight to leadership.
Self-starter attitude with a bias for action and ownership — comfortable navigating ambiguity and ability to create structure and process in a fast-paced environment.

Who You Are

Successful candidates will also demonstrate many of the characteristics that our core values represent:

Build things that matter:

You have a love of building something new or improving on current processes and care about making a positive difference.

We’re all entrepreneurs:

You love learning new things and are comfortable working in a startup-like, dynamic environment -- moving quickly, even in the face of ambiguity. You are a self-directed leader who can jump in, structure their own work, and figure out how best to execute a plan yourself and with others. At Tekmetric our leaders are all players and coaches.

Yes before no:

You keep an open mind and are excited about new ideas and helping others actualize their ideas. You are intellectually curious and analytical in a strategic context.

We matter to each other:

You care about people and see the success of one is success for us all. You are a highly ethical individual with unquestioned integrity and the experience, confidence, and stature to protect confidential information in a growing company.

What We Offer:

Healthcare Insurance and Leave:

Flexible and remote work opportunities
Generous PTO
Exceptional leave programs for all of life’s moments: maternity, paternity and parental bonding, as well as medical leave to care for yourself or loved ones
Excellent Medical, Dental, Vision and Prescription Drug Coverage

Financial Benefits:

401(k) Retirement Savings Plan with a 6% Match
Employer covered STD, LTD, Life and AD&D Insurance Programs
Up to $180 quarterly for wellness expenses and activities
Education Assistance- includes undergraduate/graduate courses and continuing education

Most importantly, we have a stellar team of coworkers, a really cool office, and lots of fun activities!

Tekmetric is an equal opportunity employer. We hire hard working individuals, regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.