Affirm

Canada

Posted on: 11 February 2024

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Partner Marketing Lead

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

Affirm is looking for a passionate Partner Marketing Lead to develop and execute full-funnel co-branded marketing campaigns with Affirm merchants that align with our shared marketing goals and objectives.

You'll work closely with external and internal cross-functional teams including Client Success, Sales, Marketplace Partnerships, Legal and Compliance, Brand Strategy & Design, Communications and others to ideate, plan, and deliver impactful campaigns intended to drive brand awareness, consideration and conversion. You should feel comfortable working across a variety of industries including fashion, home, travel, lifestyle and omnichannel retail. And, be equipped to build strong, long-term relationships with marketing counterparts.

What you’ll do:

Support development and lead execution on a wide range of full-funnel co-marketing campaigns across verticals and marketing channels. From go-to-market plans to monthly strategy planning, this role will work with cross-functional leaders internally and externally.
Partner with cross-functional internal teams to drive process efficiencies and share learnings to inform future-state strategies.
Manage inbound RFP requests, supporting the development of dedicated marketing plans and providing expertise for prospective partners.
Nurture marketing relationships with a select set of merchant partners, leading marketing strategy, planning, and execution of campaigns to drive growth for Affirm and partners.
Help identify campaign targets driven by business goals focused on acquisition, engagement and loan origination.
Work closely with the Brand & Creative team and external agencies to create and develop campaign creative and content assets.
Support business critical processes such as maintaining the partner marketing budget, comprehensive co-marketing calendar, compliance submissions and more.
Leverage industry knowledge and research to develop marketing strategies and plans that drive business goals.
Manage merchant selection process cross-functionally to support integrated marketing moments and campaigns.

What we look for:

5-6 years in Partner, Brand or Product Marketing experience
Experience working with partners to co-develop plans and launch marketing programs across multiple media channels.
Analytical thinking and data oriented. Focus on performance metrics to build high performing campaigns that deliver results.
Excellent interpersonal and communication skills to work effectively cross-functionally.
Ability to influence teams and individuals as well as effectively leverage and utilize resources and relationships for optimal results.
Motivated self-starter always looking to share acquired knowledge with others.
Experience working with online retail, merchandising, and customer acquisition.
Understanding of cross-media strategy, planning and measurement.
Experience writing creative briefs, testing creative and adapting based on insights.
Background using both brand marketing and performance analytics to continuously optimize.
Understand the media landscape with paid media experience preferred.
In-store marketing experience is a plus

Pay Grade - CAN27
Employees new to Affirm or promoted into a new role, typically begin in the min to mid range.
CAN base pay range per year:
Min: $80,100
Mid: $96,100
Max: $112,200

#LI-Remote

Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities.

We’re extremely proud to offer competitive benefits that are anchored to our core value of people come first. Some key highlights of our benefits package include:

Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount

We believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.

[For U.S. positions that could be performed in Los Angeles or San Francisco] Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance, Affirm will consider for employment qualified applicants with arrest and conviction records.

By clicking "Submit Application," you acknowledge that you have read the Affirm Employment Privacy Policy for applicants within the United States, the EU Employee Notice Regarding Use of Personal Data (Poland) for applicants applying from Poland, the EU Employee Notice Regarding Use of Personal Data (Spain) for applicants applying from Spain, or the Affirm U.K. Limited Employee Notice Regarding Use of Personal Data for applicants applying from the United Kingdom, and hereby freely and unambiguously give informed consent to the collection, processing, use, and storage of your personal information as described therein.