Paid Search Associate

WHAT YOU’LL DO

Braze is looking for a SEM Associate with B2B experience to join our digital marketing team. As a key member of our Global Digital Marketing team, you will work alongside colleagues based in diverse regions. Reporting to the SEM Digital Marketing Manager, this role will support the development and execution of global SEM strategies across AMERICAS, EMEA and APAC.

The role will be responsible for supporting bid management, reporting, keyword and targeting strategies, and making campaign adjustments based on performance history. Your primary focus will be generating pipeline and optimizing pipe to spend ratios.

The ideal candidate must have experience running global search campaigns, a data-driven mindset, proficiency with Salesforce and Tableau, and the ability to see beyond in-platform data to uncover strategic business insights. 

Responsibilities:

• Plan, execute, and optimize paid search campaigns across various platforms (Google Ads, Bing) with a focus on B2B audiences.
• Conduct keyword research, ad copy creation, and bid management. 
• Design, launch, and measure A/B experiments focused on finding optimal campaign setup and landing page experiences.
• Monitor campaign performance and make data-driven adjustments to achieve KPIs and ROI targets.
• Utilize Salesforce and Tableau to analyze campaign data and provide comprehensive performance reports.
• Collaborate with product, campaign and brand teams to align paid search strategies with business objectives and pipeline goals.
• Identify trends, insights, and opportunities for growth within the B2B sector.

WHO YOU ARE

• 3-4 years of experience running paid search campaigns, with an understanding of regional nuances.
• Experience managing B2B paid search programs with at least $250K in monthly investment, optimizing toward sales pipeline while maximizing ROAS.
• Ability to make informed data driven decisions on budget allocation based on performance data.
• Excellent written, verbal, and visual communication skills with a strong attention to detail.
• Demonstrated critical thinking and decision-making skills to navigate obstacles, propose solutions, and resolve issues.
• Experience managing localized ads in LATAM, EMEA, and APAC markets is a plus.
• B2B SaaS or prior agency experience preferred.

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $72,450 and $76,500/year with an expected On Target Earnings (OTE) between $80,500 and $85,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, Braze offers full- and part- time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.

Tags