Paid Media Specialist

PLEASE BE AWARE THAT FOR THIS ROLE WE ARE EXCLUSIVELY CONSIDERING APPLICATIONS FROM INDIVIDUALS CURRENTLY RESIDING IN LATAM. WE APPRECIATE YOUR UNDERSTANDING OF THIS REQUIREMENT DURING THE APPLICATION PROCESS.

Motum focuses on offering specialized recruitment services and creating high-performing international teams for US-based companies. Our mission is to empower ambitious and qualified individuals from all over the world, and connect them with U.S. companies for fully-remote roles that match their skills and aspirations. Ready to join us?

The Paid Marketing Specialist is responsible for developing, implementing, and managing paid marketing campaigns across various platforms to drive traffic, engagement, and conversions. The ideal candidate will have a strong understanding of digital advertising strategies, excellent analytical skills, and a track record of delivering successful campaigns.

Campaign Strategy and Planning:

• Develop and execute comprehensive paid marketing strategies to meet business objectives.
• Conduct market research to identify target audiences and key opportunities.
• Create detailed media plans, including budget allocation and channel selection.

Campaign Management:

• Set up, monitor, and optimize campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and other relevant channels.
• Manage keyword research, ad copy creation, and landing page optimization.
• Track and analyze campaign performance, making data-driven decisions to improve ROI.

Analytics and Reporting:

• Use analytics tools to measure and report on campaign performance, providing insights and recommendations.
• Prepare regular reports on key metrics, campaign results, and budget utilization.
• Conduct A/B testing to identify the most effective strategies and tactics.

Collaboration and Communication:

• Work closely with the content, design, and product teams to ensure campaign assets align with brand guidelines and marketing goals.
• Collaborate with the sales team to ensure marketing efforts support lead generation and sales objectives.
• Communicate campaign results and insights to stakeholders, providing clear recommendations for future actions.

Budget Management:

• Manage and allocate budgets effectively to maximize campaign performance.
• Monitor spending and adjust strategies to ensure cost-efficiency and high ROI.

Stay Current with Industry Trends:

• Keep up-to-date with the latest trends and best practices in digital marketing and paid advertising.
• Continuously seek out new opportunities to improve campaign performance and drive growth.

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 3+ years of experience in paid marketing, digital advertising, or a similar role.
• Proven track record of managing successful paid marketing campaigns.
• Proficiency with digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills.
• Experience with analytics tools such as Google Analytics, SEMrush, or similar.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Certification in Google Ads or other relevant platforms is a plus.
• Agency experience is a plus

• Working Hours: 9 a.m. to 5 p.m. EST. Monday to Friday
• Salary Range: $1400 - $2000 USD depending on experience 
• Type of Contract: Independent contractor

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