Paid Media Ads Expert (Google and Meta Ads)

Position: Paid Media Ads Expert (Google and Meta Ads)

Number of hours: 20 hours/week

Schedule: Hongkong Time

Tasks required:

• Contribute in the implementation of paid online marketing strategies

• Plan, execute, manage and optimize various advertising campaigns for Google ads, Facebook ads, Tiktok ads, and other online advertising platforms

• Regularly analyze campaign performance metrics and KPIs and produce daily reports to identify issues and opportunities for growth

• Communicate KPIs to key stakeholders

• See all ventures through to completion and evaluate their success using various metrics

• Provide insights and recommendations to improve campaign effectiveness

• Stay up-to-date with industry trends and emerging platforms to keep the company’s marketing strategies current

• Prepare engaging content and ad copy to boost campaign conversion

• Conduct market research to identify opportunities for promotion and growth

• Collaborate with the client in preparing budgets and monitoring expenses

• Proactively suggest recommendations and optimizations to the team leader

• Other ad hoc tasks that would be assigned

Requirements:

• Proven work experience with marketing or a relevant role is required

• Solid knowledge of marketing techniques and principles

• Proven experience in managing Google Ads and Meta advertising campaigns

• Hands-on experience with Google Analytics, Google Tag Manager and Google Data Studio (also known as Looker Studio)

• Good understanding of market research techniques, statistical and data analysis methods

• Excellent knowledge of MS Office and marketing software (e.g. CRM)

• Thorough understanding of social media and web analytics

• Excellent organizational and multitasking skills

• Outstanding communication and interpersonal abilities

• Creativity and commercial awareness

• A team player with a customer-oriented approach

• Self-disciplined and organized; able to consistently perform with limited supervision

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