Paid Marketing Manager

✍🏽 About Writer

AI your people will love. That's our vision, and it contains multitudes :-)

AI

your people

will love.

We're filling a big need for generative AI built ground-up for the needs of enterprises and embraced by their teams. As generative AI became a board-level initiative almost overnight for most enterprises, our market matured dramatically and we benefit from that tailwind. Our product is highly differentiated, our roadmap is transformative, and our customers are happy and vocal.

🛣 Traction and backing

Writer is deployed widely at leading companies like UnitedHealthcare, Accenture, Intuit, UiPath, HubSpot, Spotify, Hilton, Uber, and Deloitte. We have an NRR of +135% and we're just getting started.

Our inbound funnel is large and growing fast (+3M visitors/month, thousands of weekly ICP trial starts). In late 2021, we received a $21M Series A led by Insight Partners, with participation from Google's Gradient Ventures, GTMFund, and a world-class group of founders, operators, and angels. We're a clear leader in a space receiving significant investor interest, and will be able to make the investments required to maintain that position.

🎯 Why it's the perfect time to join

• We're still only 70 people. There's a lot of room to contribute and grow an enduring SaaS company. You'll have unquestionably made it happen.

• We have strong PMF. We have strong DAUs and deep usage. People spend hours in Writer. The work you'll do will have a direct impact on some of the top companies in the world — and make work more enjoyable for the users who depend on us to meet their goals.

• Build it, nail it, scale it. We're at 'scale it' and are continually learning. If you like helping turn dirt paths into smooth roads, now is the perfect time to join.

🤓 What we're like

• We connect. We bring our whole selves to work. We're a diverse group on multiple dimensions, and we share that with each other.

• We challenge. We're first principles thinkers, and those principles guide our product and GTM decisions. Things you won't hear at Writer include "Because that's what X wants" or "Company Y does it this way." We're all on the same side as we build Writer our own way.

• We own. Building a company that achieves escape velocity is hard work. We take full ownership over our schedules and our outcomes, because we believe that's the purest-energy way to work that hard.

   

📈 Our operating cadence

• We're a low-meeting (<4 hours/week for most people) culture, with 1-2 weeks a quarter that are totally meeting-free.

• We've been distributed since day 1, and our distributed processes and rituals are long-engrained.

• There's low overhead, and projects are single-threaded.

• We break down company milestones into quarterly goals and projects, and emphasize by team the one thing that matters the most.

• All of our dashboards and metrics are transparent, live in a single view, and are shared with everyone.

• We're good at communicating async, use DMs and distracting notifications with caution, and respect each other's work hours. And we'd never send you a calendar invite before making sure you're free.

• Weeks are tough, but weekends are sacred.

   

📐 About this role

We are looking for a highly motivated and experienced Paid Marketing Manager to join our Marketing team. The ideal candidate will have a proven track record of success in paid marketing for rapid growth stage b2b SaaS companies, and will be able to develop and execute strategic marketing campaigns that drive new leads, pipeline, and revenue.

🦸🏻‍♀️ Your Responsibilities:

• Develop and execute paid marketing campaigns across a variety of channels, including SEM, paid social, and display.

• Manage and optimize our paid digital campaigns for key audiences to maximize engagement and ROI.

• Ensure paid campaigns are always pacing towards our monthly budget and ROI goals.

• Partner with content and product marketing teams to ensure campaigns are aligned from a messaging and positioning standpoint.

• Collaborate with marketing operations to track and measure the performance of each campaign, and identify opportunities for improvement.

• Work with the Sales Development team to ensure proper follow up on leads and opportunities generated through digital campaigns.

⭐️ Is this you?

• 5+ years of experience in B2B SaaS paid marketing.

• Strong understanding of paid marketing channels and strategies (ex: LinkedIn, Facebook, Instagram, Twitter, Threads, Reddit, Display).

• Proven track record of success in driving leads, pipeline, and revenue.

• Experience working with Metadata.io and HubSpot a plus

• Excellent analytical and problem-solving skills.

• Ability to work independently and as part of a team.

🍩 Benefits

• Employer-covered medical plans, dental, vision, and life insurance

• FSA

• Competitive parental leave policy (parents actually work here!)

• Generous PTO

• Company stock options

• 401k plan with employer matching

• Flexible schedules

   

Writer is an equal opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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