OKCoin

Europe (Remote)

Posted on: 25 July 2024

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Paid Marketing Manager

Who We Are

At OKX, we believe the future will be reshaped by technology. Founded in 2017, we are revolutionizing world systems through our cutting-edge digital asset exchange, Web3 portal and blockchain ecosystems. We reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 50 million users in over 180 countries globally, OKX empowers every individual to explore the world of Web3. With our extensive range of products and services, and unwavering commitment to innovation, OKX envisions a world of financial access backed by blockchain and the power of decentralized finance.

We are innovative in the way we think, work, and in the products we create. We are also socially responsible by actively participating and encouraging employees to take part in various public welfare activities. With more than 3,000 employees around the world, we believe embracing diversity and inclusion will spark the creation of long-term value for the industry. Come Build the Future with Us now!

Key Responsibilities

Responsible for paid traffic growth, developing media source/new paid ads channels/agencies according to the company's strategic goals;
Optimize budget, creatives, placement, audience in order to achieve ROAS/ROI targets (Twitter, Facebook/Instagram or other social media channels)
Track weekly / monthly / quarterly channel KPI targets to manage budget and resources effectively
Plan, execute and report for local market teams to promote market specific campaigns
Participate in conferences and events to stay close and ahead of current market trends; identify potential business, collaboration opportunities.

Key Requirements

Experience with media buying from performance marketing agency, fintech or financial industry;
Hands-on experience setting up and optimizing app installation campaigns is a must;
Good command of the English language; Mandarin will be a plus;
Strong network within the Crypto & Blockchain space, resources of agencies/community/kol/influencer is a plus;
Proven track record in paid ads / performance marketing;
Comes with a positive attitude, great interpersonal and communication skills, strong logical thinking and result-oriented mindset.
Experience using appsflyer, ampliture/tableau will be a plus

Perks & Benefits

Competitive total compensation package
L&D programs and Education subsidy for employees' growth and development
Various team building programs and company events
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