Paid Ads Specialist

We are an Australian-based growth agency focused on helping B2B SaaS companies. We are offering a full-time position (37.5 hours per week), at US$1,300 per month.

Our values are:

• Transparency – openness and honesty within our team, and with clients

• Being holistic – understanding the bigger picture, being able to think outside the box

• Respect – respect for each other, respect for clients, and expecting respect back from clients

• Initiative – always looking for ways to improve the way we work & test new ideas

• Value – our work should deliver real business value to our clients, rather than just vanity metrics

• Expertise – we want to be the experts within the niche that we are in, and continually expand our expertise

We accomplish this through:

• A full digital roadmap planning process that includes discovery and strategy development

• In-depth research (persona, audience, keyword, competitor and content research) to support the strategy and build campaigns

• Regular reporting, internal performance meetings and ongoing optimization of all aspects of campaigns to continually improve performance

We are looking for a motivated Virtual Paid Ads Specialist that is up for becoming part of the team for long term growth. 

This position is 37.5 hours/week. Monday – Friday. 7.5 hours per day. Preferred morning/afternoon shift of 9am-5:30pm AEST.

Reports to: Performance Director

Regular tasks include:

Paid Ads:

• Research & build audiences within Meta and Linkedin that align with the client's target audience.

• Adjust budgets to align with overall client strategy and requirements.

• Create new ad sets/groups for campaigns, keyword research, choose keywords, build audiences & work with our creative team to write headlines, descriptions and make recommendations for landing page(s)

• Monthly review and optimization of ad sets within ad platforms

• Help account managers answer campaign performance questions from clients

• Provide weekly performance updates & optimization recommendations

• Provide input for monthly reports

• Setup Google Analytics on client sites

• Setup Google Tag, Conversion tracking, and Goals on client sites

Qualities we are looking for:

• English fluency

• Experience in the B2B space (particularly inbound lead generation), preferably with experience in SaaS

• At least 5+ years experience with ad platforms (specifically Google Ads, Bing Ads, LinkedIn Ads & Meta Ads)

• A free thinker, willing to look for answers

• Confidence in strategy, execution and details

• A team player who is happy working in a small team of 5-10 people

• Strong communication skills

• Responsive: Quick with email and Slack communication

Preferred expert knowledge of:

• GA4

• Google Tag Manager

• Google Looker Studio

• Google Ads

• Bing Ads

• Meta Ads

• LinkedIn Ads

• SEMRush/Ahrefs

• Asana

• Slack

Special requirements:

• A computer that is two years old or less

• Your own Internet connection and some kind of backup internet

• Have a headset or microphone and video camera (for team meetings)

Submit an application via https://forms.gle/Su42Qyj7A6s56MtN9 

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