Newsletter Producer

AFAR is the award-winning travel media brand that makes a positive impact on the world through high-quality storytelling that inspires, empowers, and enriches travelers who care. Our digital audience has tripled in size over the past few years and our newsletters reach over 750,000 readers. We are looking for a Newsletter Producer to support audience growth efforts in our email program.  Successful candidates will be proactive and detailed with strong creative and analytical skills. This role will be part of AFAR’s Audience Development team and is a great opportunity to gain email and content strategy skills for a fast-growing travel media brand.

Primary Responsibilities:

Curate and build AFAR’s daily and weekly editorial newsletter sends 

Ideate and brainstorm new newsletter initiatives and how to optimize performance based on competitive email trends and the behavior or AFAR’s audience

Manage AFAR’s email database (including lists and segmentation) to ensure optimal reach and engagement for readers and partners

Write content for AFAR newsletters and AFAR.com based on readers’ interests 

Partner with marketing team to manage assets and build all sponsored email campaigns

Support growth acquisition efforts, such as: sweepstakes, email acquisition testing, and partnerships

Help execute and organize email data collection and reporting in collaboration with the Associate Director of Audience Development 

Monitor reader feedback to our newsletter inbox

You will be successful here by:

Maintaining a close eye on data performance and industry trends to improve our email efforts

Working with the Associate Director of Audience Development and various email stakeholders at AFAR to become a leader at cultivating rich and vibrant brand engagement across all campaigns.

Being detail-oriented and highly focused on the task at hand, and not being afraid to ask questions or welcome feedback.

Bringing fresh and exciting ideas forward that challenge conventional thinking.

The right candidate will:

Have 1-3 years of experience in digital publishing

Be extremely detail-oriented, organized, and collaborative

Be interested in learning about content marketing 

Have excellent time management skills

Be comfortable working in a fast-paced, entrepreneurial environment

Have a working knowledge of Google Analytics and email CRM software. Sailthru and Canva experience is a plus.

Be passionate about travel and travel journalism

Preferably have a Bachelor’s Degree in Marketing, Communications, Journalism or Business, or equivalent experience

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