Media Director, B2B Team

About You:

You have a passion for paid media strategy and a profound comprehension of performance marketing. With a knack for leading and inspiring teams, your analytical approach to media ensures optimal results for clients. Your expertise has allowed you to craft and implement compelling media campaigns in a dynamic, team-based environment. You have spent some of your media career tackling business-to-business (B2B) specific media opportunities (you may have spent time working with ABM, LinkedIn, and/or Saleforce). If this resonates with you, Level Agency invites you to apply as our Media Director.

About Us:

At Level, we use the scientific method to drive effective performance marketing campaigns for our clients. Everything from media planning to the ad creative is done with methodical care. Our cross-functional teams use a “Test. Learn. Grow.” framework that allows them to act with urgency and quickly adapt to the ever-changing world of performance marketing. This nimbleness and willingness to rethink what we know leads to better decision-making—and the confidence our clients need to pursue bold ambitions.

Recently ranked on the Inc. 500's Fastest-Growing Private U.S. Companies and one of Pittsburgh's Best Places to Work, Level delivers powerful and comprehensive online solutions including multi-channel digital marketing, search engine optimization, lead generation, website development, ROI reporting, and much more.

Level is an equal opportunity employer, a Military Friendly® partner, and we value diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

About the Position:

In the Media Director role on our B2B team, you'll craft and execute media strategies that align with client objectives, yielding tangible outcomes. Working within a specialized cross-functional team and managing a team of Media specialists, you'll cater to a dedicated B2B clientele. This role emphasizes leadership, teamwork, and strategic acumen, complemented by a profound understanding of modern marketing paradigms. This role reports to the Team Lead.

We are interested in every qualified candidate who is eligible to work and will perform the work in the United States. We are not able to sponsor visas.

Your Impact:

• Leadership: Spearhead and motivate your media team of 2-4, ensuring the development and deployment of result-driven paid media strategies.
• Media Strategy: Oversee the media planning trajectory, encompassing strategy formulation, channel selection, and blueprint creation for predicting campaign outcomes, ensuring timely delivery within set budgets. Inclusive of ABM and other B2B-centric strategy.
• Collaboration: Engage within your cross-functional unit, liaising with account managers, creative producers, and data analysts, guaranteeing alignment with client aspirations.
• Data Analysis: Harness data to pinpoint and monitor KPIs, ensuring impeccable tracking and reporting, while refining metrics to enhance campaign output.

• Strong Data Storyteller: Employ data visualization to narrate compelling client performance narratives based on your analytical prowess.
• Client Management: Curate and present media strategies to clients, elucidating the rationale behind creative choices and their impact. You'll manage client media budgets meticulously, ensuring optimal resource utilization.
• Industry Knowledge: Stay abreast of industry shifts and best practices. Contribute to our Media Center of Excellence, disseminating your insights throughout the agency.

Requirements

• Extensive agency exposure in guiding media teams towards creating performance-oriented paid media strategies that consistently deliver impressive client results.
• A robust portfolio showcasing your track record in designing influential media campaigns across varied channels.
• Hands-on experience in digital marketing avenues such as GoogleAds/Bing for paid search, Meta/LinkedIn for paid social, and GDN/DV360 for display advertising.
• Experience with CRM platforms such as HubSpot or Salesforce.
• Proficiency in data tools, including Excel, PowerBI (or equivalent BI platforms), Web Analytics, and Marketing Analytics.

• Demonstrable experience with design-centered and performance-driven creative methodologies.
• Stellar communication, presentation, and people skills that foster robust collaborations and enduring relationships.
• Vigilance in staying updated with industry trends, coupled with the enthusiasm to share insights for collective agency enhancement.
• Familiarity with generative AI technologies and a zeal to continuously learn and apply these in practical scenarios.

Benefits

• Remote work from anywhere in the US with an internet connection
• Performance reviews every six months
• 401k plan with 3% employer contribution
• 11 annual paid holidays
• 15 PTO days + 1 additional day per year of service
• Summer Fridays
• Great medical benefits including vision and dental
• 20 Days of Paid Parental leave benefit after 1 year of full-time service
• Career advancement opportunities
• Employee appreciation programs

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