Marketing Team Lead

Our client is a provider of cryptocurrency payment solutions, offering seamless and secure payment processing for businesses worldwide. Their solutions cater to a diverse range of clients, from small enterprises to large corporations, enabling them to accept and manage cryptocurrency payments efficiently. They are seeking a dynamic and experienced Marketing Lead to join their team. The successful candidate will take full ownership of the marketing function for the project, creating and executing the marketing strategy.

• Develop and implement comprehensive marketing strategies to enhance brand awareness and drive business growth.
• Take full ownership of the marketing function, including setting marketing goals and KPIs and approving them with the Board.
• Collaborate with a shared marketing team to create compelling content, including blogs, whitepapers, case studies, social media posts, and interactive content.
• Execute marketing campaigns across various channels, including digital, social media, email, and events.
• Analyze market trends and customer insights to refine marketing strategies and tactics.
• Monitor and report on the effectiveness of marketing campaigns, making data-driven decisions to optimize performance.
• Manage marketing budgets and ensure efficient allocation of resources.
• Participate in events planning and managing, ensuring our participation in the most relevant of them.
• Identify and pursue new market opportunities to expand the reach and impact of the project.
• Oversee the development and maintenance of the company’s website, ensuring it remains current and engaging.
• Develop and execute PR strategies to build and maintain a positive public image.
• Coordinate with the sales team to ensure alignment between marketing and sales strategies.
• Proactively search for new opportunities and brand development.
• In collaboration with the board identify the target audience and create a comprehensive strategy for reaching out to each segment.
• In collaboration with the board and sales department create an effective sales strategy.

• Bachelor’s degree in Marketing, Business, Finance, or a related field. An advanced degree is a plus.
• Proven experience (5+ years) in marketing within the payment and cryptocurrency sectors.
• Strong understanding of blockchain technology, cryptocurrency payment solutions, and the payment industry.
• Demonstrated ability to develop and implement effective marketing strategies.
• Hands-on experience with digital marketing tools and platforms, including SEO, SMM, email marketing, and social media.
• Excellent communication, presentation, and interpersonal skills.

• English - Fluent.

• Fully remote work from anywhere in the world;
• Professional growth and development opportunities;
• Engaging and challenging tasks;
• Competitive salary and guaranteed bonuses (including a 13th salary).

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