Marketing Manager

Who We Are

The Pattern Data platform was created for the rapid analysis of thousands of medical records. Fueled by AI, our platform efficiently reviews and categorizes documents at a speed 10 times faster, significantly reducing validation time by highlighting pertinent information crucial for litigation in medical analysis and personal injury cases. Our platform has been successfully implemented in major national settlements to process, adjudicate, and value claims.

At Pattern, our team is built on a foundation of innovation, integrity, and collaboration—values that consistently deliver excellence to our clients. We’re looking for a Marketing Manager to join our growing team.

What You’ll Do

We are seeking an innovative and curious Marketing Manager to help scale our marketing efforts across multiple channels:

• Develop strategies to increase awareness of Pattern Data through content marketing, social media, digital marketing, direct mail and events. 
• Grow and execute demand generation campaigns to drive qualified leads and accelerate sales pipeline. You’ll work with digital advertising agencies to maximize these efforts, which include providing updated copy and assets for campaigns, working with sales to target the right audiences per campaign, and determine success of each campaign).
• Collaborate with the sales team to optimize lead generation strategies and ensure marketing qualified leads are effectively passed to sales for conversion.
• Design and develop marketing materials and landing pages to support all campaigns or events. 
• Manage and execute content marketing activities - including the ideation, writing, publishing of multiple blogs per month that play an integral part in cold outreach, nurture, SEO and overall thought leadership. 
• Project manage and complete assigned tasks related to marketing content, virtual and in-person events, team operations, reporting, and more
• Create and execute a comprehensive social media strategy, including post ideation, creation, design of assets (we love Canva), receiving approval, scheduling posts, engagement and company-wide notifications to help amplify posts
• Manage and execute our event marketing strategy: this will be a combination of identifying the right sponsorship level at the right event, as well as managing internal events (either hosted by Pattern Data or with a strategic partner).

What You’ll Have

• 5+ years of experience in a dedicated marketing role, ideally at a start-up. Bonus points if you’ve worked in the legaltech space.
• Evidence you’ve led or played a significant role in various functions in marketing, such as
• Content Marketing
• Paid Digital
• Creation of effective email campaigns (either cold outreach or nurture) 
• Social Media management
• Events 
• Brand/Design
• Proficiency in the following software/tools: 
• Must have: Hubspot, Canva, Google Suite (especially Slides, Docs, Sheets), Google Analytics, social media platforms (LinkedIn, Facebook, X)
• Bonus: Photoshop, Illustrator, basic video editing/producing 
• Proficient storyteller: including marketing data analysis, determining what to scale and what to stop, and identifying next steps to leadership.
• Self-starter: we’re growing quickly and need managers that can present a vision/strategy to leadership and execute on their own.
• Proven ability to work cross-functionally: including understanding how marketing will be impacted by our product roadmap, new tech launched, user stories from client services, and promoting Pattern Data’s growth. 

Ready to meet us?

Please apply directly through our website or Linkedin. We are excited to hear from you! 

 

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