Marketing Leadership

About Bastion

Bastion enables businesses and enterprises to offer the next generation of on-chain and off-chain products via its powerful API and cutting-edge technology stack, unlocking the full potential of digital interactions for everyone. From startups to enterprises, Bastion’s product suite is specially designed to facilitate the transition to web3 for businesses and their end users. With Bastion, companies can seamlessly integrate web3 infrastructure into existing technologies through a compliant, white-label platform that includes custodial wallets, smart transaction routing, and data analytics. By combining the best of web2 and web3, Bastion enables companies to create faster, easier ways for people to pay, play, connect, and shop.

Overview

As a Marketing Leader, you’ll be integral in developing and executing a comprehensive Go-To-Market (GTM) strategy, with a significant emphasis on content marketing. This role’s top goal is to generate a large amount of leads. The ideal candidate will have a strong background in enterprise marketing strategy all the way through execution with content creation combined with a broader understanding of marketing in the tech, Web3, and financial services spaces. The aim is to establish Bastion as a recognized, influential player in the Web3 market, driving leads and nurturing potential customers through the sales funnel. 

Responsibilities

• Holistic Marketing Leadership:

  • Lead broader marketing campaigns, integrating content marketing efforts with overall strategies.

  • Collaborate with the team to ensure cohesive branding and messaging.

• Content Marketing Management:

  • Develop and execute a content marketing strategy to drive leads and assist in customer journey through the sales funnel.

  • Manage the creation of diverse content types, including articles, blog posts, social media, website content, sales materials, webinars. 

  • Plan and maintain an editorial calendar, ensuring a steady stream of high-quality content.

• Creative and Strategic Content Development:

  • Create product messaging; Generate ideas for content that aligns with business goals and audience interests.

  • Oversee the creation and distribution of engaging, informative content; recruit and oversee freelancers as needed. 

  • Draft and edit content and ensure adherence to a defined style guide.

• SEO/SEM and Analytics:

  • Integrate SEO/SEM best practices into content creation to enhance digital presence.

  • Use analytics tools to track content performance, optimizing strategies for maximum impact.

• Content Testing and Optimization:

  • Test various content elements, such as headlines, to refine and improve engagement.

  • Regularly update and refresh old content to maintain relevance and effectiveness.

• Public Relations Management:

  • Develop and execute a comprehensive PR strategy to enhance Bastion's visibility and reputation in the Web3 industry.

What We Look For

• Extensive experience in content marketing, brand marketing, especially in the enterprise tech, Web3, and financial services sectors.

• Proven track record in leading content-driven campaigns and GTM strategies.

• Excellent leadership skills, with experience managing teams and external contributors.

• Strong editing, writing, and communication skills.

• Proficiency in SEO/SEM and using analytics to drive content strategy.

What You'll be doing

• Develop and Implement Content Strategy:

  • Create a comprehensive content marketing plan to drive leads and nurture potential customers.

  • Produce a variety of content formats tailored to different stages of the sales funnel.

• Manage Content Creation and Editorial Calendar:

  • Oversee the development of engaging content, maintaining a consistent publishing schedule.

  • Generate content ideas and ensure they align with business objectives and audience needs.

  • Set and enforce deadlines, ensuring project milestones are met; handle the recruitment of freelancers.

• Ensure Quality and Consistency:

  • Edit content and maintain a style guide to ensure consistency and quality.

  • Regularly review and update content strategies based on performance analytics.

• Integrate Content with Broader Marketing Efforts:

  • Align content marketing initiatives with overall marketing strategies.

• Optimize Content for Maximum Engagement:

  • Test and refine content elements to improve engagement and conversion rates.

  • Continuously update old content to keep it relevant and effective.

Bastion provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, and placement. Bastion participates in E-Verify to authorize eligibility of employment in the United States.

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