Marketing Lead

Nexus Mutual is a decentralized insurance platform that provides coverage for smart contract failures, hacks, and other risks in the DeFi and Web3 ecosystem. The platform is powered by blockchain technology and operates as a member-owned mutual, meaning that policyholders have a say in the governance and decision-making of the platform. Nexus Mutual's innovative approach to insurance allows users to pool their funds together to provide coverage for each other, eliminating the need for traditional insurance companies. This creates a more transparent and community-driven insurance solution that aligns with the ethos of decentralized finance.

Nexus Mutual offers a range of coverage options, including smart contract cover, which protects against losses due to flaws in smart contracts, and custody cover, which provides protection for assets held in third-party custody services. The platform also offers governance cover, which protects against losses due to governance decisions made by decentralized autonomous organizations (DAOs). With its focus on providing decentralized insurance solutions to the DeFi ecosystem, Nexus Mutual is at the forefront of the growing DeFi industry and is a key player in the movement toward a more decentralized and community-driven financial system.

We are seeking a Head of Marketing, to lead the development and execution of our growth ambitions. The ideal candidate will be performance-oriented and have a strong track record of growing top-of-funnel metrics. They will be responsible for setting the strategic direction for marketing, developing and executing marketing growth plans, and owning the Nexus Mutual website and brand.

As our Head of Marketing, you will most probably:

• Set strategic marketing direction, near and long-term objectives, plus the success metrics for growth
• Develop and execute marketing growth plans specific to particular products (Native Protocol Cover, Protocol Cover, Slashing Cover, D&O Cover). The goal is to increase top-of-funnel leads.
• Own Nexus Mutual website and brand, and online presence.
• Own analytics on our platform plus website, and feedback on main points into product design/development
• Coordinate the creation of marketing assets for particular campaigns etc (eg images, video, etc), collaborating cross-functionally with our BD, Engineering, Marketing, and Senior Leadership
• Own social media strategy and execution.

A few points that we will look for

• Strong understanding of Direct Marketing, Lead Generation, and Top-Funnel Growth
• Strong experience with go-to-market strategies and initiatives, across different industries and domains
• Experience with building user persona and targeting approaches
• Ability to understand metrics and align them with business outcomes.
• Ability to think through customer acquisition funnel and establish interaction points
• Proven experience in a leadership role, in a high-growth organization
• Strong understanding of DeFi and the cryptocurrency industry

Nexus Mutual offers a unique opportunity to be part of the growing DeFi industry and shape the future of decentralized finance. As a member-owned mutual, the platform places a strong emphasis on community-driven decision-making and transparency, aligning with the principles of decentralization. With a range of coverage options for smart contract failures, hacks, and custody risks, Nexus Mutual is at the forefront of providing innovative insurance solutions to the DeFi ecosystem. The team is made up of passionate individuals who are dedicated to driving growth and creating impact in the industry. Working at Nexus Mutual offers the chance to be part of a dynamic and innovative team, while also making a meaningful contribution to the future of finance.

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