Marketing Coordinator

About Rocky Talkie

Rocky Talkie launched in 2019 with its signature product, a backcountry radio made for climbers and skiers. Since then, Rocky Talkie has launched multiple best-in-class products and has grown quickly in the handheld radio industry. We are committed to making easy-to-use, durable, high-performance products for the backcountry and to supporting our customers. Rocky Talkie has a rapidly growing base of happy customers in North America and recently expanded to the EU. We design our products for use in extreme conditions, and our radios have been adopted by a wide variety of outdoor enthusiasts and commercial applications. We have a small, passionate, and highly motivated team with a deep understanding of our customers and outdoor communications. We would love your help in bringing Rocky Talkie to a new generation of customers.

Our team is driven every day by the belief that better communication in the backcountry will save lives. As part of this mission, we donate $2 per radio sold to search-and-rescue teams across the country.

The Opportunity

This role is for a highly organized marketer who enjoys bringing complex projects to life and ensuring great ideas become great execution. You'll work closely with brand, creative, product, operations, and external partners to coordinate and execute marketing initiatives that help Rocky Talkie reach new customers and better serve existing ones.

This role provides support across our marketing execution, with a focus on four core areas: campaign management, website and marketplace management, project management and coordination, and performance reporting.

Rocky Talkie operates in a category where trust, reliability, and education matter. Our customers depend on our products in environments where communication is critical, and the marketing programs that support our products should reflect the same level of thoughtfulness, precision, and attention to detail.

You'll help bring campaigns to life across every customer touchpoint, from product launches and promotional campaigns to email marketing, website content, retail initiatives, and partnerships.

As Rocky Talkie grows into new markets, activities, and professional use cases, the complexity of our marketing efforts continues to increase. Success in this role requires balancing strategic thinking with exceptional project management and execution. The ideal candidate enjoys creating structure, coordinating teams, and ensuring important work gets across the finish line.

As a small team, every role at Rocky Talkie is highly entrepreneurial. This position requires someone who is comfortable owning projects, solving problems independently, and contributing wherever needed to support the broader marketing team.

Responsibilities

Campaign Management

Coordinate with the internal brand and creative teams and agency partners to plan and execute marketing campaigns across paid media, email, affiliate, and partner channels

Help manage promotional calendars and campaign timelines across multiple concurrent initiatives

Coordinate the development and delivery of creative assets with internal team members and external partners

Work closely with internal stakeholders and external partners to ensure campaigns launch on schedule and align with broader business objectives

Website & Marketplace Management

Maintain, optimize, and merchandise Rocky Talkie's digital storefronts across Shopify, Amazon, and other channels

Coordinate updates to product pages, landing pages, navigation, promotional content, educational resources, business listings, and merchandising placements

Work closely with brand, creative, and product teams to ensure product information, imagery, and messaging remain accurate and up to date

Support the creation, testing, and optimization of website content to improve customer experience and conversion rates

Manage updates to Amazon listings, A+ content, storefronts, product imagery, and other marketplace assets

Help identify opportunities for experimentation through A/B testing, content improvements, and merchandising adjustments

Monitor website and marketplace performance to identify issues, opportunities, and areas for continuous improvement

Project Management & Coordination

Manage the systems, processes, and project workflows that keep the marketing team operating efficiently

Identify opportunities to improve team processes, communication, and project management as the company grows

Identify potential roadblocks, communicate risks, and help teams proactively solve problems before they impact execution

Coordinate external agencies, freelancers, vendors, and marketing partners to ensure projects are completed on time and to a high standard

Reporting & Insights

Maintain regular reporting cadences and marketing performance dashboards

Analyze campaign, website, and sales performance to identify trends and opportunities

Conduct competitor research and monitor market activity to help inform marketing decisions

Translate data into clear recommendations and actionable insights for leadership and the broader team

What Success Looks Like

Marketing campaigns consistently execute on time, on brand, and with a high level of quality across channels

Rocky Talkie's website, Amazon listings, and other digital storefronts remain accurate, optimized, and continuously improving through thoughtful testing and merchandising

Cross-functional projects move smoothly from concept to completion, with clear communication, strong accountability, and minimal operational bottlenecks

Leadership has access to timely, accurate reporting and actionable insights that help inform marketing and business decisions

The marketing team operates efficiently through strong project management, clear processes, and effective coordination with internal teams, agencies, and external partners

As Rocky Talkie grows, marketing complexity increases without creating confusion, missed deadlines, or breakdowns in execution

Why Join Rocky Talkie

You'll have a meaningful influence on how a growing outdoor brand reaches and serves its customers. This role offers the opportunity to help scale a category-leading company, improve how teams work together, and contribute to a mission rooted in safety, performance, and respect for the people who rely on our gear.

Requirements

2-5+ years of experience in marketing, project management, e-commerce, or related roles

Experience coordinating and executing multi-channel marketing campaigns

Strong organizational and project management skills

Proven attention to detail and follow-through across multiple concurrent initiatives

Comfort working cross-functionally and driving projects to completion

Excellent written and verbal communication skills

Experience working with marketing analytics, reporting tools, and performance data

Extra consideration given to candidates with experience in consumer electronics, outdoor industry, e-commerce, or technical products.

Preferred Tools & Platforms

Experience with some or all of the following platforms is a plus:

• Shopify
• Amazon Seller Central
• Google Merchant Center
• Meta Ads
• Google Ads
• TikTok Ads
• Affiliate marketing platforms (Impact, ShareASale, AvantLink, etc)
• Klaviyo or similar email marketing platforms
• Google Analytics (GA4)
• Microsoft Excel and Google Sheets
  
  

• Healthcare Plan (Medical, Dental, and Vision)
• Retirement Plan with Matching
• Paid Time Off (Vacation, Sick, and Holidays)
• Paid Family Leave (Maternity, Paternity)
• Paid Short Term & Long Term Disability
• Performance-Based Bonus
• And of course, plenty of Rocky Talkie gear to fuel your next adventure!
  
  

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