Marketing Automation Specialist

Go Maverick Group has a B2B marketing agency client who is looking for a digital marketing professional who excels at and enjoys marketing automation. If you’re looking for a positive, engaging workplace, then consider our client as the place to make your move. In order to be successful in this role, you will need to have in-depth HubSpot and Salesforce experience.

Digital Campaigns

• Work closely with the Director of Marketing Strategies and account managers to create, plan and execute campaigns and supporting tactics in HubSpot, Pardot and other platforms
• Monitor and analyze ROI and KPIs to provide insight for improvement
• Execute and report on A/B tests
• Create, report on and optimize nurture workflows
• Support and align with SEO and PPC projects with the eventual ownership of some client SEO or PPC strategy and execution
• Serve as a lead resource for client questions about marketing automation--attend client meetings and own HubSpot/Pardot strategy for select clients
• Build reports on the performance of digital marketing activities and compare the results against key performance indicators and ROI.
• Bring new technology and best practice ideas to the agency for improving technology implementations
• Coordinate trouble ticket items with marketing automation software platforms as they arise
• Assist in standardizing the implementation of digital marketing tactics across the agency

Salesforce Administration

• Create bidirectional syncs between marketing automation tools to their client's Salesforce orgs; generate closed-loop ROI reports to showcase the return on marketing programs

• Troubleshoot user issues and answer questions for clients
• Document processes and resources to share with clients to ensure best practices within their Salesforce org
• Collaborate with Director of Digital Marketing and Marketing Managers to find areas of opportunities to upsell clients on new programs and tools based on ROI reports

Content Development

• Assist in writing and execution of digital marketing campaigns and playbooks, including emails and social media
• Ensure content written is consistent with our client’s brand and personas.
• Coordinate the creation and publishing of digital content (e.g. website, blogs, press releases, etc.)

Requirements

• 5+ years overall Digital Marketing experience, agency experience preferred
• 3 - 5+ years Marketing Automation experience, HubSpot, Marketo or Pardot proficient, certification preferred
• 3- 5+ years experience with Salesforce - proficient; Salesforce Certified Administrator preferred.
• Excellent organizational, planning and time management
• Strong critical thinking with problem solving ability
• Self-motivated with the ability to hit deadlines and prioritize workload
• Client-facing communication skills
• Analytical minded – ability to work with data to make informed decisions on optimizations
• Proficient in Google Analytics/GA4, certification preferred
• Working knowledge of HTML and CSS experience a plus

The ideal candidate will be a team player, self-motivated, enthusiastic and willing to learn. Must be able to work with a cross-functional team to deliver measurably better results for agency clients. Ability to work remotely and within EST business hours required.

Benefits

This is a positive, engaging workplace that offers tremendous opportunities for success-minded individuals. Employees enjoy:

• A collaborative, remote working situation
• Competitive salary & bonus
• Full benefits: medical, dental, vision, short/long-term disability
• 401k
• Generous PTO/paid holidays

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