Happy Money

USA

Posted on: 06 December 2024

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Marketing Analytics Specialist

ABOUT HAPPY MONEY

Happy Money is a leading consumer finance company dedicated to helping people achieve their goals through responsible lending. Through its fully-digital platform, Happy Money partners with credit unions, banks and asset managers to originate high-quality credit solutions, diversify their portfolios and expand their impact and reach nationwide.

Backed by investors like TruStage Ventures, Happy Money enables financial institutions to grow as a force for good in their communities while helping people use money as a tool for their happiness. Together with their community-focused capital partner network, Happy Money has originated over $6 billion in loans representing more than 300,000 members who have taken greater control of their financial futures. Learn more at happymoney.com.

ABOUT THE ROLE

We’re looking for our next Marketing Analytics Specialist, who will be responsible for evaluating the impact of demand generation, campaigns, measuring end-to-end marketing funnel performance, producing reports/dashboards to monitor critical metrics. This role will perform advanced analyses to optimize marketing performance for business operation, planning and budgeting purposes.

KEY RESPONSIBILITIES

Leveraging multi-sourced data and marketing principles to create descriptive and predictive analyses, perform A/B testing, multivariate testing, and develop customer segmentation and data systems to optimize marketing programs and initiatives

Supporting cross-channel marketing efforts (e.g., Affiliates, Prescreen, Paid Social/Search), providing insights to channel leads and the broader organization to drive growth.

Performing data-driven analyses and creating models to optimize direct marketing (DM) efforts, including name selection and relevant modeling techniques.

Define, compute, track and continuously validate KPIs/metrics such as CAC, ROI and Marketing Efficiency metrics

Individual contributor who is capable of influencing across the organization, including with executives, through analysis, high quality documentation and compelling presentations

ABOUT YOU

Master’s degree in a STEM or related field preferred

1+ years experience performing high quality data and business analytics in the consumer lending space

Working knowledge of Credit Risk principles; familiar with credit bureau data

Experience building Machine Learning models, predictive modeling, and statistical techniques is a must

Coding experience in Python, MySQL, RStudio,Tableau etc.

Ability to thrive in a fast-paced, high-growth environment

BENEFITS & PERKS

Generous medical, dental, and vision insurance options

401k Plan with a matching contribution

Flexible PTO

Monthly Health and Wellness Days

12 Weeks Paid Parental Leave

Company-paid short & long term disability and life insurance

Monthly tech stipend to help cover expenses for remote work

Happy Money is a 100% fully distributed workforce

Happy Money is committed to a diverse and inclusive workplace. Happy Money is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please email peopleops@happymoney.com.