Marketing Analytics

One’s mission is simple - to help customers achieve financial progress. We’re doing this by creating simple solutions to help our customers save, spend, borrow, and grow their money – all in one place.

The U.S. consumer today deserves better. Millions of Americans today can’t access credit, build savings or wealth, and are left to manage their financial lives through multiple disconnected apps. Almost a quarter of U.S. adults are unbanked or underbanked and roughly 80% of fintech users rely on multiple accounts to manage their finances.

What makes us unique? We are backed by a preeminent fintech investor (Ribbit) and the world’s largest retailer (Walmart), maintain the speed and independence of a startup, and employ a strong (and growing) collection of world-class talent.

There’s never been a better moment to build a business that helps people achieve financial progress. Come build with us!

As a key partner of the Growth and Product Marketing teams, the Marketing Analytics role will be instrumental in driving data-driven decision-making processes across the organization. This role involves creating and maintaining full-funnel dashboards, identifying key insights, reporting on channel performance, providing test results, and monitoring and optimizing campaign effectiveness. The ideal candidate possesses a data-driven analytical mindset, excels at working with large datasets, and is adept in tools like SQL, Tableau, Looker, and Google Analytics. They will use data to tell compelling stories that enable the business to understand current trends and make actionable decisions that drive growth and scale. 

This role is responsible for:

• Providing objective assessments of marketing efforts to inform strategy, understand performance, optimize investments, and maximize conversion and minimize CACs. 

• Enhancing marketing decision-making by measuring, analyzing, synthesizing, and interpreting data, including digital media effectiveness, website traffic/behavior, marketing funnel conversion, and path to decreasing CAC. 

• Regularly reporting on marketing campaign performance, channel performance, A/B test results, and key metrics, flagging potential issues and Identifying new trends and opportunities. 

• Working cross functionally with internal and external partners to centralize marketing data across data sources to form a source of truth on performance.

• Building and maintaining marketing conversion dashboards and reporting procedures covering marketing channel/campaign/test performance and return on investments. 

• Strong experience with test and learn agendas, and designing testing for media channels, email campaigning, creative messaging, and product experiences. 

• Use data to tell compelling stories that provide clarity and drive actionable insights for business stakeholders, leading to growth and scalability.

• 5+ years in marketing analytics roles

• Manipulate large data sets with high complexity; fluency in SQL, Excel/Google Sheets, BI reporting tools such as Tableau, Looker

• Curiosity and potential to dive into statistical analysis for predictive modeling and forecasting

• Experience building intuitive and actionable dashboards and data visualizations that drive business decisions

• SQL proficiency with the ability to write queries to extract data from our data warehouse 

• Ability to pull out insights and identify patterns from open-ended marketing challenges and data sets 

• Skilled presenting insights to both technical and non-technical audiences

• Approach challenges with an entrepreneurial mindset, driving initiatives that propel the business forward and taking ownership of outcomes. 

• Focus on delivering actionable insights quickly, even with limited data, to drive impactful outcomes. Emphasize action over analysis paralysis.

• Experience with fintechs and early stage business

The estimated annual base salary for this position ranges from $135,000 - $150,000. Pay is generally based upon the level, complexity, responsibility, and job duties / requirements of the specific position. We then source candidates with the requisite skills, expertise, education, training, and experience.  If you are selected for an interview, please feel welcome to speak to a Talent Partner about our compensation philosophy and other available benefits.

In order to thoughtfully scale the company and avoid downstream inequities, we’ve adopted a flat titling structure at One. Though we may occasionally post a role externally with a prefix such as “Senior” to reflect the external level of the position, we do not use prefixes in titles like that internally unless in a position which manages a team. Internal titles typically include your specific functional responsibility, such as engineering, product management or sales, and often include additional descriptors to ensure clarity of role and placement within our organization (i.e. “Engineer, Platform”, “Sales, Business Development” or “Manager, Talent”). Employees are paid commensurate with their experience and the internal level within One.

To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us at talent@one.app.

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