Wealthfront

USA, Canada

Posted on: 05 February 2024

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Manager / Sr. Manager, Performance & Paid Marketing

As a leader in the financial technology industry, Wealthfront empowers individuals to take control of their financial futures through high interest saving, automated investing and financial planning. We are looking to scale our marketing efforts and the Manager / Sr. Manager of Paid Marketing will be focused on new growth marketing experiments and upper funnel marketing. The ideal candidate will bring a proven track record of strategizing, executing, and optimizing paid marketing campaigns to accelerate customer acquisition growth via full-funnel and engagement marketing.

The ideal candidate is well-versed in quantitative and qualitative marketing analytics and can build a culture of insight-driven decision making. He/she will also partner closely with leaders across Data Science & Engineering, Product Marketing, Lifecycle Marketing, Consumer Research and Creative to deliver on our goals.

We’re a remote-friendly team and open to candidates from the US and Canada.

Responsibilities:

Partner with paid marketing teammates to develop integrated full-funnel campaigns strategy across new and existing digital marketing channels - paid search, paid social, display advertising, CTV, affiliates and more.

Expand Wealthfront’s growth levers through new channel experimentations - identify, evaluate, and execute marketing opportunities that align to company goals and objectives. (i.e., CTV, Audio/Podcasts, LinkedIn, OOH, news & financial publications, partnership marketing, etc.)

Develop and own marketing plans for customer acquisition growth - from channel evaluation to test designing to campaign planning to launch and measurement.

Define and implement best-in-class upper funnel measurement and attribution for marketing campaigns.

Manage and optimize marketing budgets to ensure efficient allocation and maximum ROI.

Collaborate closely with cross-functional teams including Data Analytics, Design, Engineering, and Product Marketing to ensure seamless execution of marketing initiatives.

Monitor key performance metrics, analyze campaign effectiveness, and generate actionable insights to drive data-driven decision-making.

Present paid marketing performance and insights to cross-functional and executive teams on a regular basis.

Stay current with industry trends, emerging technologies, and competitive landscape to identify new opportunities for experimentation and scaling.

Qualifications:

Bachelor's degree or higher.

6+ years of digital marketing experience in a B2C environment (consumer tech experience with a high growth company is a plus) with demonstrated success of scaling programs.

3+ years experience managing awareness and engagement campaigns, and having strong expertise in full-funnel marketing.

Proven examples of impactful projects translating data into actionable insights and strategic recommendations.

Personal finance knowledge/experience is a big bonus, but not required.

Knowledge of compliance and regulatory considerations within the financial services industry is a plus, but not required.

Estimated annual salary range: $149,000 - $177,000 USD plus equity and a discretionary bonus. Benefits include medical, vision, dental, 401K plan, generous time off, parental leave, wellness reimbursements, professional development, employee investing discount, and more!

Everyone across the financial spectrum deserves to live secure and rewarding lives. In order to successfully serve clients across the United States, the Wealthfront team is focused on hiring team members with a diverse range of backgrounds, experiences and perspectives. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

About Wealthfront

Wealthfront started with the ambition to transform the investment advisory business, with the goal to unlock access to high quality investment advice for millions who were underserved by the traditional institutions. We built the first automated investment product that allows you to invest in a personalized portfolio of thousands of companies in seconds for a remarkably low fee; we then expanded into banking which made it remarkably easy for people to automate their finances end-to-end and eliminated the hassle of money management, all of which resulted in attracting more than $50 billion of our client’s hard earned savings, created the robo-advisor category and transformed the broader industry. And yet, we have a long way to go to achieve our mission to build a financial system that favors people, not institutions.

Wealthfront’s vision is to make it delightfully easy to build long-term wealth on your own terms. This vision is more relevant than ever because millions more people are getting into the market early and investing their hard earned savings in a handful of stocks. While this is a great way to start, it is inconsistent with building long-term wealth. We want to empower young investors to expand their horizon, and easily explore and execute on a wider range of investing strategies, make informed investment decisions that are consistent with their values and beliefs while also making it effortless to grow and compound their savings exponentially, that’s transformational to their lives and their long-term future.

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