Are you ready to take customer engagement to new heights? Join us as our Senior Customer Marketing Manager.
Are you a marketing expert with a passion for creating unforgettable experiences? Do you enjoy turning ideas into action, driving engagement, and fueling growth? If so, we have the perfect opportunity for you!
As a Customer Marketing Manager, you will be responsible for leading dynamic marketing campaigns to increase awareness, expand services, retain accounts, and engage existing customers. This role involves developing strategies for cross-selling,
upselling, and customer retention, as well as influencing teams to support growth and implementing campaigns and programs to target customers at various stages of their journey with Saviynt.
Join us on this thrilling journey as we redefine the future of customer marketing.
Here, your ideas will soar, your creativity will thrive, and your impact will be felt far
and wide.
Together, let's write the next chapter of success for our company, one electrifying campaign at a time.
Are you ready to unleash your potential? The stage is set. The spotlight is yours. Let's make magic happen!
Responsibilities:
Build and execute effective campaigns and programs to promote cross-selling opportunities and maximize revenue from existing customersWork closely with various teams, including sales, product marketing, management, and customer success, to identify customer needs and drive incremental sales through targeted cross-selling initiativesAnalyze customer data and drive actionable insights using customer segmentation, behavior analysis, and other data-driven techniques to identify cross-selling opportunities and tailor/personalize marketing initiatives accordinglyExecute integrated marketing campaigns that promote cross-selling opportunities to high intent and verticalsDevelop compelling marketing messages, content, and offers that resonate with target customersLeverage various marketing channels, such as email, social media, website, and direct mail, to reach customers effectivelyUtilize customer data and analytics to identify patterns, trends, and opportunities for cross-sellingAnalyze campaign performance metrics, customer behavior, and sales data to measure effectiveness and optimize campaigns for improved resultsWork closely with marketing and sales teams to understand customer needs and align cross-selling efforts with sales objectivesMonitor and analyze campaign performance metrics, customer feedback, and market trends to identify areas for optimizationConduct A/B tests, implement data-driven improvements, and iterate on cross-selling strategies to drive better resultsSuccessful experience with account-based marketingStrong analytics experience focused on developing results-driven demand-generation campaigns that are aligned with the customer journey and next best use caseTrack performance metrics and continuously optimize.Qualifications:
Strong understanding of cross-selling techniques and strategies Ability to execute effective cross-selling campaigns based on customer behavior, preferences, and segmentationProficiency in analyzing customer data and driving actionable insightsExperience in leveraging customer segmentation, behavior analysis, and data-driven techniques to identify cross-selling opportunitiesAbility to design and execute integrated marketing campaigns that promote cross-selling opportunitiesProficiency in developing compelling marketing messages, content, and offers that resonate with target customersFamiliarity with various marketing channels, such as email, social media, website, and direct mailProficiency in utilizing customer data and analytics to identify patterns, trends, and opportunities for cross-sellingAbility to analyze campaign performance metrics, customer behavior, and sales data to measure effectiveness and optimize campaignsStrong collaboration skills with sales and customer success teamsContinuous optimization mindset, including monitoring and analyzing campaign performance metrics, customer feedback, and market trendsExperience with account-based marketing and leveraging modern martech stack including Salesforce, 6sense/Demandbase, advocacy platforms,Hubspot/Marketo, and content strategy for website personalizationStrong analytics experience focused on developing results-driven demand-generation campaigns aligned with the customer journey and next best use caseAbility to track performance metrics and continuously optimize campaigns.
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