Coupa

USA

Posted on: 05 April 2024

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Manager, Account Based Marketing (ABM)

Coupa makes companies operate smarter and grow faster. Our leading AI-driven platform connects and optimizes sourcing, purchasing, supply chains, and financial management. More than 3,000 global organizations large and small trust Coupa to transform operating margins, increase efficiencies and growth, optimize cash, and reduce risk.

Responsibilities:

Partner with Field and ABM regional/segment leads and execute multi-channel programs (email, content syndication, paid social, online advertising) that align with the ABM campaign objectives and key messaging

Improve account penetration and uncover accounts with high intent for Sales

Ensure leads generated and contacts engaged by programs are appropriately assigned and handed off to Account Development or Account Executive teams for qualification and follow-ups

Provide ongoing account insights based on proactive monitoring and optimization of marketing programs to Field and ABM team for Sales

Conduct quarterly in-depth analysis of ABM marketing programs to provide actionable insights and areas for optimization

Partner with Digital Marketing team to leverage and understand the broader digital strategy and ensure ABM programs are performing above benchmarks

Requirements:

3+ years of B2B enterprise software experience in ABM, demand generation, or digital marketing

Data and metrics-focused, and experience with various MarTech solutions: Salesforce.com, Marketo, Business Intelligence (Tableau preferred), Asana, Linkedin Campaign Manager, Demandbase, Canva, Folloze, Outreach

Experience in accurately managing and reporting on an allocated digital marketing budget

Detail-focused, self-starter with strong cross-functional project management skills. Ability to focus on tactical execution to get the job done

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At Coupa, we’re building a great company that is laser-focused on three core values: ensuring customer success with an obsessive and unwavering commitment to making customers successful, focusing on results with a relentless focus on delivering results through innovation and having a bias for action, and striving for excellence with our commitment to a collaborative environment infused with professionalism, integrity, passion, and accountability.

At Coupa, we have a solid and innovative team dedicated to improving the spend management processes of today's dynamic businesses. We celebrate diversity and recognize its value to our customers and employees. Coupa is proud to be an equal-opportunity workplace and affirmative-action employer. Learn more about our commitment to fostering diversity, equity and inclusion at Coupa here. All qualified applicants will receive consideration for employment regardless of age, race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or any other applicable status protected by state or local law.

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