Lifecycle Marketing Strategist

Flipp is a pre-IPO company on a mission to help shoppers provide for their families by making life more affordable by leveraging technology. We work with the largest retailers and manufacturers in the world to help them transform their businesses and connect them with millions of shoppers through our next-generation digital shopping marketplace. Our award-winning Flipp app is used by millions of shoppers every week to make better purchase decisions and to save 20-40% off their bills.

With the recent increase in costs of living, Flipp’s mission has never been more relevant. Flipp’s Shopper Consideration Platform allows retailers and manufacturers to create digital experiences from their savings & deals content. These experiences help Shoppers decide what to buy and where to buy it. Flipp then connects those retailer and manufacturer experiences to millions of shoppers through Flipp’s owned and operated channels.

As a key member of the Flipp Team, the Lifecycle Marketing Strategist’s mission is to help convert users into lifelong Flipp advocates by communicating our value through retention marketing channels. Specifically, they are responsible for developing and deploying multichannel campaigns, executing against team roadmap & leading tests. They are responsible for understanding what is valuable to our users and drive business impact by engaging and ultimately helping retain Flipp users.

What you'll get the opportunity to do:

• Develop, deploy and quality assure multichannel marketing campaigns with operational excellence and demonstrate their value by measuring impact against company goals
• Seek and recommend process improvements to drive greater efficiency, accuracy or message impact
• Contribute to the daily management of Flipp Lifecycle segments including campaign creation, reporting, optimizing & testing
• Communicate our value through key marketing channels such as push notifications, email and carousel
• Write push and email messaging copy for day-to-day & Lifecycle campaigns
• Help monitor and report on day-to-day/weekly campaign performance
• Contribute to improving channel KPIs by analyzing performance trends with guidance and providing improvement recommendations & future testing ideas
• Maximize value for campaigns and strategies by applying historical performance knowledge and channel best practices
• Work cross-functionally with teams such as Operations, Business Development/Revenue, Product, Engineering, Research and Brand Design to ensure that campaign KPIs and project timelines are being met

What you'll bring to the team:

• 1-3 years executing marketing campaigns such as push, email or in-app notifications
• Excellent written communication skills
• Strong analytical skills
• Strong attention to detail
• Experience with a CRM platform is preferred but not required
• Experience managing user Lifecycle states is preferred but not required
• Ability to communicate effectively (written and verbal) in French is preferred but not required
• Post-secondary education, preferably in business, commerce, marketing, or similar program is preferred but not required

Here’s how we work:

From working with top technologies to sending you to industry-leading conferences, we will make sure you have all that you need to expand your knowledge and grow your career. We have a trust-based culture where all team members are empowered to work in the way that’s best for them to thrive.

Our culture is at the centre of all that we do. We have been recognized through numerous accolades over the past three years including Best Workplaces in Canada, Deloitte 50 Best Managed, Best Workplaces in Canada for Women, Most Admired CEO and Top 10 Most Admired Corporate Cultures.

Here’s how to apply:

If you’re interested in working with us on the future of shopping, fill out the fields below and submit your application. While experience and skill sets are valuable, growth potential and attitudes are equally important. If you’re prepared to grow dramatically with your team at a world-class learning organization, consider applying. We understand that the most creative solutions require diversity in thought and life experiences.

Flipp is an equal-opportunity employer and values diversity, equity & inclusion. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Accommodations are available on request for all aspects of the selection process.

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