Lead Writer

ABOUT US

Africa has an untapped talent pool that is increasing exponentially, with a projected workforce that will exceed India and China by 2035 Fuelled by this, our mission is to create work opportunities for millions of Africa’s youth and solve the world’s shortage of technology talent. 

Our company SAND has 170+ staff members from 30+ countries with plans to acquire several companies around the world to become a multi-billion dollar global technology services provider that employs over 100K employees across the globe.

We have 3 brands represented in our ecosystem:

• With ALX, we are building the fastest-growing pool of technology talent in the world, training young talent across Software Engineering, Cloud Computing, Data Science and Salesforce. We are shaping the next generation of software engineers in over 60 countries. 
• Through our talent agent, The Room, we are creating a community (43+ countries represented to date) for the World’s top tech talent sparking transformative careers by connecting top technology talent with extraordinary opportunities for impact. 
• Through Sand Technologies we support enterprises and  scale-ups around the world to develop world class technology products, build great technology teams, generate more revenue, and deliver outstanding customer experience. Our clients include one of the largest cloud computing providers in the world as well as Bestseller A/S (Denmark), Create Prime (New Zealand), Stanbic Bank (Kenya), and Tamara (Dubai). 

With varying levels of expertise in software development, data, cloud, machine learning, artificial intelligence, UX design, web development, etc, we providing unparalleled opportunities to technology talent worldwide while reshaping industries, disrupting traditional business models, and creating new opportunities for innovation and growth.

We do hard things!

ABOUT THE SAND TECHNOLOGIES MARKETING TEAM

Our global team is scrappy, strategic and obsessed with excellence. Working as a cohesive unit, the marketing team pushes hard in our respective areas to drive revenue and build the Sand Technologies brand. We have fun, aren’t afraid to experiment intelligently, and roll-up our sleeves to do the work. We consider ourselves strategic storytellers, creating marketing assets and integrated programs that captivate audiences and empower colleagues to win new customers and partners. Our focus is on delivering value, not volume, and our mission is simple: inspire prospects to do business with Sand Technologies. If you have a fire in your belly and are ready to contribute to a marketing organization with high expectations, come join the party.

ABOUT THE ROLE

The Managing Editor (OR Lead Writer) is responsible for writing and editing the full spectrum of marketing content for use in thought-leadership programs, media bylines, and multichannel industry campaigns. In collaboration with marketing and business stakeholders, this individual leads the creation of written material that articulates Sand Technologies’ value propositions in creative and effective ways. The Managing Editor (OR Lead Writer) is responsible for:

• Interviewing marketing leads, business leads and subject-matter experts to uncover the unique angles and ways to tell our clients’ and company’s compelling stories
• Writing and editing thought-leadership articles, case studies, webpages, reports, video scripts, emails, social-media posts, brochures and other materials that clearly and concisely communicate our business and marketing priorities
• Contributing his/her expertise and insights to inform an annual editorial calendar
• Maintaining a status update of individual assets from concept to completion

Success in this role requires hands-on experience writing and producing high-quality B2B marketing content. Understanding of Sand Technologies’ target industries and the competitive landscape of tech-services consultancies is a significant benefit. The Managing Editor (OR Lead Writer) uses this background to turn complex concepts into relevant, creative stories that are devoid of jargon, engage audiences and generate or nurture business leads.

Key performance indicators for this position include:

• Number and quality of marketing assets published on internal and external channels
• Audience engagement metrics (as an indicator of quality and perception)
• Time required to advance from content request to publication
• Adherence to agreed-upon deadlines and deliverables
• Ability to accommodate shifting priorities and evolving needs for marketing content
• Positive and collaborative approach to working with the Sand Technologies marketing team, including designer(s) and campaign, industry and event marketers

REQUIREMENTS:

• 10+ years writing engaging marketing content, ideally with a focus on B2B technology
• Proven ability to follow editorial guidelines while adapting tone/style to accommodate individual authors in an on-brand way
• Expertise at uncovering a narrative’s unique angles based on interviews and research
• Track record of developing marketing content that strives to avoid jargon and buzzwords, yet still articulates complex tech issues while driving audience engagement
• Ability to successfully and simultaneously manage multiple assets at various stages of planning and execution
• Ability to work and deliver independently, with the flexibility to support global time zones

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