Lead Product Analyst Growth

About AllTrails

AllTrails is the most trusted and used outdoors platform in the world. We help people explore the outdoors with hand-curated trail maps along with photos, reviews, and user recordings crowdsourced from our community of millions of registered hikers, mountain bikers, and trail runners in 150 countries. AllTrails is frequently ranked as a top-5 Health and Fitness app and has been downloaded by over 75 million people worldwide. AllTrails was selected as Apple's App of the Year in 2023!

Every day, we solve incredibly hard problems so that we can get more people outside having healthy, authentic experiences and a deeper appreciation of the outdoors. Join us!  

Bay Area employees are highly encouraged to come into the office one day a week.

• Empowering the team with actionable insights about our users and their behavior, to support our business growth initiatives across acquisition, engagement, retention, and monetization.
• Sharing findings, insights and recommendations across the broader organization
• Create and design A/B experiments, reports and dashboard to track progress, analyze the results and provide decision recommendations
• Standardizing reporting metrics based on key business objectives
• Monitoring KPIs, flagging potential performance improvements to the team early and often, and keeping the team informed of progress
• Partnering with teammates to develop and adapt analytic event definitions, testing frameworks, and segmentation criteria
• Collaborate cross functionally to drive alignment and consistency in measurement
• Identifying technical and strategic gaps in our analytics infrastructure and proactively driving best-in-class solutions

• 5+ years of work experience in product and user behavior analysis for B2C teams, preferably in the growth product space
• Expert level experience running product A/B experimentation
• Proficiency in pulling and joining large data sets with SQL and performing analysis using tools such as Python, R, or Excel
• Proficiency in designing and building dashboards with tools such as Apache Superset, Looker, or Tableau
• An understanding and excitement in building out optimized tables and views in a Data Warehouse/Marts
• Strong attention to detail, analytical, and a problem solver
• Expert communication skills, including the ability to persuade and inspire, a knack for breaking down complex concepts, and a proactive attitude towards knowledge sharing

• Bottoms-up, cohorted subscription revenue experience
• B2C mobile subscription software or internet company experience
• Startup experience or experience working at a company that has scaled quickly
• Experience with dBT, Dataform, Amplitude, Jira, Confluence, Coda, and/or Github
• Passion for the outdoors

Nature celebrates you just the way you are and so do we! At AllTrails we’re passionate about nurturing an inclusive workplace that values diversity. It’s no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We’re focused on creating an environment where everyone can do their best work and thrive.

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