Key Account Manager

WE ARE

We are Black Rifle Coffee Company, a veteran-founded company serving premium coffee to people who love America. We have a passion for coffee, the veteran community, dogs, the outdoors... in short, if it makes our country awesome, then we love it. Our customers always come first, because without them we would have nothing. They have our eternal gratitude for that. We sell awesome coffee and make goofy videos, but the beating heart of Black Rifle Coffee is really in giving back — it's about serving those who serve us. That means supporting the military, veteran, and first responder communities in the ways we know best. As far as the folks who work here, we value integrity, innovation, radical transparency, a crazy good work ethic, and a deep love for our country and each other.

THE ROLE

The Key Account Sales Manager is responsible for developing and nurturing relationships with approximately 80 convenience retailers, gas stations etc. (local & regional east of the Mississippi) customer key accounts to ensure their satisfaction and loyalty. This role involves understanding client needs, proposing solutions, and coordinating with internal teams to meet client expectations, book promotional activity, support loyalty and marketing programs to achieve sales targets, foster long-term partnerships, and contribute to the overall growth of the business.

• Develop and maintain strong relationships with key clients.
• Understand clients' business objectives and challenges.
• Regularly communicate with clients to assess satisfaction and address concerns.
• Meet or exceed sales targets for assigned key accounts.
• Identify and pursue opportunities to upsell or cross-sell products and services.
• Collaborate with the sales team to develop strategies for revenue growth.
• Develop and implement account plans for key clients.
• Analyze market trends and competitors to identify opportunities and threats.
• Work with cross-functional teams to develop customized solutions.
• Negotiate contracts and agreements with key clients.
• Ensure terms and conditions are favorable for both the company and the client.
• Coordinate with internal departments (e.g., marketing, product development) to align strategies.
• Communicate key client information to the relevant teams.
• Collaborate with other sales professionals to share best practices and insights.
• Prepare regular reports on sales performance, account status, and forecasts.
• Analyze data to identify trends and areas for improvement.
• BRCC Ambassador, Always Demonstrating BRCC Core Values.
• Adhere to All BRCC Policies and Procedures.
• Fluent with MS Office i.e., Word, Excel, Power-Point, Outlook, etc.
• Manage Chain Retailer Customer Relationships, Driving Distribution and Sales Volume Growth. Collaborate internally on Sales Forecasting/Planning
• Improve Relationships with Superior Follow-up, Communication, Information.
• Collaboratively Identify Targets, Keep Score, and Improve Portfolio Presence
• Travel: approximately 25%

• 5-10 years of experience in sales management; proven track record of creating successful long-term strategic partnerships with retailers (experience in consumer goods industry preferred).
• Strong presentation skills, with the proven ability to build consensus among diverse stakeholders.
• Exceptional communication skills, both written and verbal.
• Strong computer and analytical skills; mid-level excel skills required; CRM experience required.
• Experience negotiating and executing contracts.
• Strong interpersonal skills, with the intuitive ability to work effectively with various personality types.
• Strong communication and negotiation skills.
• Ability to understand and articulate complex product/service offerings.
• Excellent organizational and time management skills.
• Analytical and problem-solving abilities.
• Team player with the ability to work independently.
• Familiarity with CRM software and other relevant sales tools.
• US Military Veteran a plus

• This is a full-time position and may require long hours and may require weekend and nights work per event.
• While performing the duties of this job, the employee is regularly required to stand, sit, talk, hear, and use hands and fingers to operate a computer and telephone keyboard reach, stoop kneel to install computer equipment.
• Regular, predictable attendance is required; including quarter-driven hours as business demands dictate.

YOUR BENEFITS

*Please note that only Full Time, W2 Employees are eligible for Black Rifle Coffee Benefits

• Comprehensive medical, dental & vision package

• 401k with company match

• Company-paid life insurance + supplemental options

• Short and Long-Term disability options/coverage

• Extensive EAP program with legal coverage

• Pro-deal discounts with corporate partners in outdoor equipment, clothing, etc.

• American values-based culture built on freedom, integrity, accountability, respect, love, and commitment to serve those who have served.

BRCC is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, sex, race, color, religion, national origin, genetics, disability, marital status, sexual orientation, veteran status or any other protected characteristic required by applicable law. All selected candidates will be required to submit to a pre-employment background check.

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