Junior Copywriter

We are seeking a creative and enthusiastic PR and Marketing Junior Copywriter to assist in the development and execution of compelling content across various marketing channels. As a member of our marketing team, you will play a key role in crafting persuasive and engaging copy that promotes our brand, products, and services while maintaining a consistent brand voice. This position offers an exciting opportunity for a talented writer to gain valuable experience in the PR and marketing field.

Key Responsibilities

• Content Creation - Write and edit high-quality, persuasive copy for a wide range of marketing materials, including but not limited to blog posts, social media content, email campaigns, press releases, brochures, white pages, product documenation and website copy.
• Brand Consistency - Ensure all written content aligns with our brand guidelines, maintaining a consistent tone, style, and messaging across all platforms.
• Research - Conduct research on industry trends, competitors, and target audiences to inform content creation and strategy.
• Collaboration - Collaborate closely with the marketing team, graphic designers, and other stakeholders to develop integrated marketing campaigns that resonate with our audience.
• Editing and Proofreading - Review and proofread content to ensure accuracy, clarity, and adherence to established style and grammar guidelines.
• Social Media - Contribute to social media content planning and execution, including writing engaging captions and posts that drive user engagement.
• SEO Optimization - Implement basic SEO strategies to improve the discoverability and visibility of our content.
• Analytics - Monitor and analyze the performance of content using analytics tools to make data-driven improvements and recommendations.
• Adaptability - Stay up-to-date with industry trends and emerging platforms to suggest innovative content ideas.

Requirements

- Bachelor's degree in Marketing, Communications, Journalism, or a related field.

- Strong writing and editing skills with exceptional attention to detail.

- A portfolio of writing samples that demonstrate creative and persuasive writing abilities.

- Basic understanding of digital marketing concepts and SEO best practices.

- Familiarity with social media platforms and their content requirements.

- Excellent organizational and time-management skills.

- Ability to work effectively in a collaborative team environment.

- Strong communication and interpersonal skills.

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