Influencer Marketing Manager

Karo Healthcare, a dynamic and growing company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 100 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A. Since 2019, under EQT ownership, we're rapidly heading towards a €1 billion European leadership position in consumer health.

Join us at Karo Healthcare on our exciting journey. We're currently looking for an Influencer Marketing Manager for our office in Maidenhead - remote opportunity within the UK. This individual will be responsible for developing and executing comprehensive influencer marketing strategies across our brands. The ideal candidate should be a self-starter, well-versed in industry trends, and possess a robust network of influencers to elevate our brand presence.

Responsibilities:

• Develop and implement global influencer marketing strategies aligned with brand objectives and target audiences for key e-commerce brands, Cultivate and maintain relationships with key influencers, brand ambassadors, and content creators on key Karo markets, for example the UK, Nordics, DACH, BENELUX, etc.
• Stay on the forefront of industry trends, competitor activities, and emerging platforms to ensure a cutting-edge approach
• Negotiate and manage influencer contracts, ensuring alignment with brand guidelines and campaign objectives
• Lead end-to-end execution of influencer marketing campaigns, including ideation, planning, and performance analysis as well as establish key performance indicators for influencer marketing campaigns and monitor their success
• Collaborate with cross-functional teams to integrate influencer activities into broader marketing campaigns as well as track the impact of influencer initiatives on brand awareness, engagement, and sales
• Manage the influencer marketing budget effectively, optimizing spend for maximum impact and ROI, keep an eye on cost-effective partnerships and collaborations to expand the reach of influencer campaigns field

Requirements

• University degree in Marketing, Communications, or a related field is preferred
• Proven experience in an influencer marketing role within the e-commerce consumer business, preferably social media brand(s)
• Strong network of influencers across various platforms and regions as well as ability to build trustful business relations with them and negotiate effectively
• An energetic go-getter with a passion for initiative, relentless drive, and a natural entrepreneurial spirit
• Ability to spearhead large-scale projects, demonstrating both collaborative teamwork and a strong capacity for independent work

Benefits

• Opportunity to create, grow, and encourage
• Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
• Flexible schedule and life work balance
• Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
• Very positive work environment in a young, international, and motivated team
• Start-up spirit while being a part of the large international organization with strong values

 

Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.

Karo is at an exciting stage in its journey to become a €1 billion European leader in consumer healthcare.

Our purpose is to deliver better everyday health through smart choices and after a series of exciting acquisitions, we now own a strong portfolio of consumer healthcare brands, including E45, Decubal, Nailner, CCS, Multi-Gyn, Flux, Paracet, Alpha Foods, Remescar and Nutravita across Global markets.

Alongside a continued active M&A agenda, our target is to accelerate the growth of our current brand portfolio, growing 7-10% CAGR over the next 3 years. For our priority brands, this means double-digit growth, equating to growth well ahead of the category. To achieve this, we must serve consumers better than the competition and for Karo, this requires a transformation in how we build our brands, innovate and go to market

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