Head of Marketing

Our client is a very successful group of iGaming companies operating with multiple brands and embracing a "remote first" approach. As the Head of Marketing, you will be a key architect of their success story. They are seeking a strategic and creative leader to build and execute comprehensive marketing strategies that amplify our brand presence, drive customer acquisition, and fuel our growth in the competitive tech landscape.

Responsibilities:

• Developing and executing a comprehensive marketing strategy aligned with business goals and growth objectives.
• Defining and championing the brand positioning, ensuring a consistent and compelling narrative across all channels.
• Managing targeted campaigns, digital marketing, content creation, and other innovative channels.
• Building, leading, and mentoring a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
• Overseeing the development and implementation of brand campaigns, ensuring a strong and consistent brand image.
• Monitoring market trends and competitor activities to refine and enhance brand positioning.
• Driving digital marketing initiatives, including SEO, SEM, social media, and email campaigns.
• Enhancing the company's online presence through effective content marketing and thought leadership.
• Establishing and monitoring key performance indicators (KPIs) to measure the effectiveness of marketing strategies.
• Utilizing data-driven insights to optimize campaigns, improve ROI, and drive continuous improvement.
• Closely collaborating with our HR leaders on Employment Branding Strategy and action points.
• Showcasing our tech innovations by representing the company at expos and industry events.

Requirements:

• Bachelor's or Master's degree in Marketing, Communications, Business, or a related field.
• At least 5 years of experience in leadership marketing roles with a focus on technology or SaaS products.
• Demonstrated success in developing and executing comprehensive marketing strategies that drive brand awareness and development.
• Strong leadership and team management skills, with the ability to inspire and guide a diverse team.
• Excellent communication and interpersonal skills.
• Analytical mindset with proficiency in using data to drive strategic marketing decisions.
• Familiarity with emerging trends and technologies in the tech industry.

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