Growth Marketer

About Us: MightyScout is a fully remote company working on an influencer marketing platform that hundreds of agencies and brands rely on. We power influencer campaigns for brands like Tonal, Monster, and Whoop to amplify their reach through influencers. The team works from almost every continent, primarily in Asia, Europe, Australia, South America, and the US. We're on the lookout for a Growth Marketer who loves experimenting and is as enthusiastic about metrics as they are about content/copy, and distribution. One unique thing about us, you’ll learn a lot by working closely with the Founders. We’ll help you systematize, outsource, and delegate tasks that are tedious and recurring, freeing up your time to be more creative, work where you want, and on the things you love.

Your Role: You'll be full-time working hands-on to lead our marketing initiatives using growth tactics and experiments. This role is for marketers who love to test new ideas, analyze results, and refine their strategies. Alongside creating engaging content, you’ll be responsible for ads, SEO, and driving quality traffic that leads to demos. We typically work with a team of specialists and writers that will help support you. You’ll build the ins-and-outs of playbooks to repeatably book demos. Afterwards, you’ll grow and lead the team, teaching others how to do the same.

Responsibilities:

• Devise experiments and implement strategies that attract and convert e-commerce brands and agencies to work with MightyScout.
• Test various marketing channels to optimize lead generation.
• Execute high-impact campaigns across various channels, including ads, SEO, B2B influencer partnerships, and content marketing.
• Craft compelling copy to strengthen our email marketing initiatives and increase subscriber engagement.
• Collaborate with the founder to gain insights and direction to support your strategies.
• Analyze performance data to continuously refine strategies and achieve monthly visitor and target goals.
• Create marketing and sales enablement collateral.
• Document your learnings to distribute knowledge across the team.

What We're Looking For:

• At least 3 years of marketing experience
• Proven experience in driving demos through content marketing or other methods within a SaaS or tech environment, preferably within the influencer marketing industry.
• Growth marketing knowledge with a focus on driving demo bookings.
• A data-driven mindset, comfortable with experimenting and iterating on the go.
• Excellent communication skills and a knack for crafting compelling copy.
• A track record of building traffic and newsletter subscriber lists.
• Experience in building relationships and creating mutually beneficial partnerships.
• Bonus: Able to speak and write in Spanish fluently.
• Bonus: Experience with Figma and Notion.

You’ll be a good fit if:

• You’re independent and proactive.
• Able to thrive in an isolated/remote environment.
• Able to work with minimal meetings. We do async meetings using video, supplemented by occasional regular meetings or co-working sessions as necessary (leveraging tools like Slack, Loom, Trello, and Notion).
• Able to write (a lot): Willingness to over communicate.
• You’re organized and detailed.
• You’ve worked in metric driven businesses and are quantitative/iterative around user growth and core KPIs
• Willing to help with various aspects of the marketing stack, without considering any task beneath you. This includes activities ranging from setting up marketing automations and creating content or copy, coming up with wild ideas like using memes to grow, to conducting cold outreach for guest interviews.

Perks:

• Competitive salary and a robust marketing budget to bring your ideas to life.
• Flexible work environment, work from anywhere, with a focus on creating a balanced work-life dynamic.
• Direct mentorship from the founder, offering a unique opportunity for professional growth.
• A collaborative culture that values each team member's contributions.

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