Front End Web Developer

Introduction:

We are seeking a Front End Web Developer to join a small, dynamic team responsible for coding, maintaining, and optimizing AppLovin marketing web properties. You will directly contribute to many high-visibility projects and marketing campaigns, working with a high degree of autonomy. You will have opportunities to learn exciting new tools and technologies, and to collaborate with talented designers and content creators.

About You:

You are a self-starter, optimistic, resourceful, flexible, and can work both individually and as a part of a growing creative team. You enjoy finding novel solutions to challenging web development problems. You strive to stay up to date on the latest techniques and tools. Web standards, accessibility, and best practices are important to you. You are open to experimenting with new ideas, and you love to share what you’ve learned with your teammates.

Responsibilities:

• Support development and maintenance of company websites, including but not limited to applovin.com and wurl.com
• Manage landing page development and optimization, including A/B testing setup and analytics integration
• Recommend, install, and customize WordPress plug-ins to improve website capabilities and usability
• Integrate sites with CRM platforms like HubSpot and Salesforce
• Build and maintain tools for site content creators and editors
• Partner with internal teams for a wide range of web projects and enhancements, supporting stakeholders from Recruiting, HR, Legal, Sales, and more
• Team with Demand Generation and Product Marketing leads to maintain SEO/SEM best practices on our primary corporate marketing sites

Basic Qualifications:

• 3+ years experience in front end web development
• Solid understanding of WordPress site development (working with WP block tools, installing and customizing themes and plug-ins, ensuring secure environments)
• Proficient at coding and extending modern, responsive HTML/CSS layouts
• Comfortable maintaining code and templates written in PHP and Javascript
• Experienced with content management systems and marketing/CRM platforms (for example: HubSpot, Zendesk, Splash)
• Familiar with leading design tools (for example: Figma, Illustrator, Photoshop) and creating web optimized assets

Preferred Qualifications:

• Familiar with any/all of the following WordPress tools used in our core workflows: Advanced Custom Fields, Polylang/WPML, Yoast SEO, WP Migrate
• Working knowledge of Google Analytics (GA4 preferred), Google Search Console, and Google Tag Manager
• Comfortable working with third-party APIs to build dynamic web content
• Familiar with leading AI tools like ChatGPT or GitHub Copilot, and able to incorporate them into dev workflow
• Graphic design, branding, video, illustration, or other creative background experience is a plus

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