As the Field and Channel Marketing Manager for EMEA and APAC, you will play a pivotal role in developing and executing marketing strategies to support our regional sales teams and channel partners. You will work closely with cross-functional teams to drive demand generation, build strong relationships with partners, and ensure our products and solutions gain market traction.
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Key Responsibilities- Develop and execute field and channel marketing strategies in FireMon’s EMEA and APAC regions that align with the company's revenue goals and target market segments.
- Collaborate with sales and marketing teams to design, implement, and optimize partner programs, campaigns, and initiatives.
- Work with the sales team to understand their needs and tailor marketing programs to support their initiatives.
- Build relationships with key channel and technology partners to develop joint marketing programs that drive revenue growth.
- Drive partner enablement efforts, including training, certifications, and communications.
- Localize FireMon corporate marketing campaigns and programs to the needs of the various markets within each region.
- Ensure consistent messaging and branding across all field and channel marketing programs and initiatives.
- Monitor and report on the effectiveness of field and channel marketing programs and campaigns, including ROI analysis and program performance metrics.
- Propose marketing investments to effectively direct spend to programs with the highest likelihood of success.
- Manage field and channel marketing specialist, providing guidance, coaching, and mentoring as needed.
Required Skills and Experience- Bachelor’s degree in Marketing, Business, or a related field; Master's degree preferred.
- 5+ years of experience in field and channel marketing, preferably in the cybersecurity industry.
- Proven track record of developing and executing successful field and channel marketing strategies and programs.
- Demonstrated ability to work collaboratively with internal and external stakeholders, including sales, marketing, and partners.
- Strong leadership skills with the ability to motivate and manage a team.
- Excellent communication skills, both verbal and written.
- Able to lead cross functional teams without direct authority.
- Focused on achieving outcomes for individual, departmental, and company goals.
- Communicates clearly across peer, management, and executive stakeholder groups.
- Drives impact to the business in projects and programs.
- Effectively balances strategy with getting things done.
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What it Takes to be Part of the FireMon Team
FireMon provides persistent network security for hybrid environments through a powerful fusion of real-time asset visibility, continuous compliance, and automation. Since creating the first-ever network security policy management solution, FireMon has delivered command and control over complex network security infrastructures for more than 1,700 customers.
Our customers have unique and complex security problems that are difficult to solve. This doesn’t intimidate us, it inspires us. It pushes us to be more creative and find solutions to ensure their success. If this sounds like a movement you'd be interested in joining, we invite you to apply today.
FireMon provides equal employment opportunities to all employees, and applicants for employment, and prohibits discrimination and harassment of any type without regard to race, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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Tags
manager
security
support
strategy
management
lead
marketing
sales
branding
executive
non tech
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