Events Marketing Manager

About the role

You will be part of a small but mighty Marketing team with exceptional teammates all over the world who love spreading the word about Semgrep, getting to know the community of contributors, and helping  profoundly improve software security and reliability. We're looking for an event marketing specialist who can produce and scale out our virtual and in-person events program at Semgrep for members of the security and developer community. Experience organizing events for a technical audience is a plus. We’re excited to see what you do!

Location expectations:

• Our expectation is that this role will be based in our San Francisco office with in office attendance at least 3 times a week.

Prior experience in a fast-paced, tech environment is helpful, but we are more interested in your passion for events marketing and problem solving skills than your pedigree. So if this opportunity excites you but you don’t meet the exact requirements, apply anyway!

What you’ll do

• Conduct in-depth research on industry trade shows and events, aligning their audience with our strategic targets.
• Collaborate with key stakeholders across the organization, including sales, business development, community, partner marketing, to ensure cohesive event strategies.
• Strategically select events that align with our business goals and securing optimal sponsorship levels.
• Create and execute integrated plans for each event, encompassing internal kickoffs, booth and onsite experiences, pre- and post-event campaigns, staffing, logistics, and goal alignment.
• Ensuring timely and budget-conscious handling of logistics, services, and shipping.
• Partner with the community team to plan and support programs and events
• Collaborate with the sales team to drive on-site meetings and registrations for ancillary events.
• Supervise the lead handoff to sales, prioritizing hot leads and providing sales enablement materials for prompt and effective follow-up.
• Develop success criteria, goals, and forecasts for all programs, regularly reporting progress and key insights, and adjusting plans as needed.
• Create and managing the budget for event marketing initiatives.
• Stay abreast of the latest event marketing best practices, innovations, and technologies and sharing insights with key stakeholders.

You are ideal for this role if you have

• 2+ years of experience in a communications, event production, and/or marketing role
• You are action-oriented, perpetually curious, and collaborative
• You have a knack for design; you care deeply about brand presentation in digital, print and experiential formats
• You are extremely organized and detail-oriented, great with time management and prioritization and have a deep appreciation for thorough documentation
• You an excellent communicator. In fact, you tend to over-communicate
• Experience using Salesforce, Marketo, and digital event platforms strongly preferred
• You are excited at the prospect of getting to meet our customers and prospects in-person and are energized by the idea of traveling for work (up to 30%)
• Familiarity with developer products or open-source sales is a plus

Compensation

Salary Range: $97,000 - $114,000

Our compensation package includes equity and benefits in addition to salary.

Please note that the range listed is for someone based in the San Francisco Bay Area.

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