Events Marketing Manager

When it comes to digital communities, The Alliance is leading the way. Product marketing, sales enablement, product-led growth, AI, customer success, CMOs; you name it, we’re home to thriving communities for them all.

We're redefining how professionals connect, learn, and grow. We build and nurture niche community businesses, connecting individuals and companies with deep and vested interests in specific domains. Our events calendar for 2024 is stacked, featuring exciting locations like New York, Las Vegas, Amsterdam, London, Sydney, and Singapore.

The role: 

We are looking for an exceptional marketer with experience of delivering multi-channel marketing campaigns for B2B events to join our Event Marketing team.

From crafting strategic marketing campaigns to measuring their impact, you'll be at the forefront of our mission to empower finance and AI professionals through top-tier events.

Our Finance Alliance empowers Finance Managers to CFOs, providing networking, knowledge-sharing, and collaboration opportunities that drive success. 

Meanwhile, the  AI Acceleration Institute stands as our independent knowledge-sharing powerhouse, on a mission to uniting and igniting the world's AI enthusiasts and machine science pioneers. Here, we're fostering communities and shaping the future of professional networking. Plus, with a massive network that spans one million folks and running the biggest LinkedIn group solely for Gen AI, AI machine learning, and deep learning. We're the ones driving the future of this dynamic industry.

In this role you will focus on...

• Strategic Event Marketing: Collaborate with the Head of Marketing to craft and execute compelling multi-channel marketing programs. Your aim: to achieve targeted delegate registrations and revenue growth across your portfolio.

• Launch Excellence: Take ownership of end-to-end event launches, starting from data build and acquisition strategies and guiding them through to conversion. These launches will span diverse formats, including in-person summits, regional roadshows, virtual festivals, and more.

• Partnership Alchemy: Develop and nurture strategic partnerships, co-marketing initiatives, and PR opportunities that enable campaigns to capture new leads and expand our community reach.

• Affiliate marketing pro: Execute affiliate marketing campaigns with precision, leveraging speakers, sponsors, media partners, and associations to drive targeted attendance and revenue.

• Data-driven optimisation: Measure and analyze campaign performance across the entire event lifecycle (pre, during, and post-event). Use insights to proactively recommend optimisations and growth strategies.

• Communication monitoring: Ensure the health of our marketing communications. Monitor domain scores, IP scores, email list health, and marketing data quality, including list segmentation and unsubscribe management.

• Collaboration champion: Establish yourself as a key player in our company, promoting knowledge sharing and retention within the broader marketing team. Collaborate closely with multifaceted teams: event production, sponsorship sales, community marketing, content.

• Mentorship: Provide guidance, mentorship, and coaching to junior team members, nurturing their marketing skills and fostering their growth within the event marketing team.

Requirements:

If the below sounds like you - we’d love to hear from you:
Ready to level up and take the next step in your marketing career journey. Confidence to experiment with different tactics, shake up strategy, adapt to new trends, to incorporate business changes, or to bounce back from subpar results.

• 3 years + B2B event marketing experience (required) with a foundation in digital campaign execution and demand generation

• A track record of executing effective, revenue driving campaigns that engage targeted B2B audiences. Proficiency in affiliate marketing strategies and implementation.

• You know your way around no-code and Marketing tools e.g zapier – and you love automating your way out of repetitive processes.(desirable)

• You can expertly balance and prioritize your daily to-do's, as well as your long-term planning

• Strong analytical skills, with the ability to measure and analyze campaign performance.

• Experience using ESP's & CRM's, and basic Google Analytics understanding

• Experience with Asana or project management tools a plus (desirable)

Hybrid role or UK Remote

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Core Benefits:

• Enhanced paid holiday: 34 days including UK Bank holidays and a day off on your birthday

• Private Medical & Dental

• Life Insurance: (4 x salary)

• Early bird or night owl? Our flexible hours policy allows you to structure your work for when your most productive

• Extensive tech gear kit

Wellbeing Benefits:

• On-demand therapy, coaching & mental fitness via Oliva

• Heavily subsidised gym membership via Gympass

• Cycle to work & Workplace Nursery schemes

• Flexible benefits via the thanksBen platform (Allowance is to spend on anything that makes you happy. £600 annually in year 1 - scaling year on year up to £1,980+)

• Learning & Development:

• Personal L&D budget (£500 annually in year 1 - scaling year on year up to £3000+)

• Volunteer & L&D Days: 1 paid day per quarter for either L&D or Volunteer activities

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