Events Marketing Manager

About OpenSesame

OpenSesame helps develop the world’s most productive and admired workforces. With the most comprehensive catalog of elearning content from the world’s top publishers, we help our customers through their entire learning journey.

While it appears to most people that we just sell training courses (over 20,000 of them), what we really offer is the opportunity for companies to upgrade the skills of each of their employees. We also have a growing network of partners that is developing into a vibrant community. Our customer base has high satisfaction ratings and there is room to grow our retention even more. To learn more, visit www.opensesame.com/about.

About the Job

Join the marketing team to solidify OpenSesame’s leadership position. We have a multi-year vision as we evolve the business and grow our mid-market and enterprise customer base, expand all existing customers, and support our ever-growing partner network.

Events at OpenSesame are a vital tool in generating business as well as increasing brand awareness. You will be responsible for the event marketing function for OpenSesame and report to the director of growth marketing. Your role is a core collaboration point for demand generation and the partner and sales teams. All of the classic event marketing responsibilities are included in this scope. 

This position will manage both online and in-person events such as: webinars, virtual conferences, in-person trade shows, conferences, road shows, our annual user conference, as well as events held in conjunction with our partners and publishers. The position deals with a wide range of responsibilities that include: setting the event strategy, master planning, production, and detailed budget management and ROI analysis.

The Event Marketing Manager must be able to anticipate project needs, discern work priorities, and meet deadlines; and should have a passion for creative and differentiated experiences. This person will provide outstanding communication to OpenSesame staff, vendors, event attendees and volunteers. This person is the lead for marketing event planning, budget and logistics management, and production. You will also lend your expertise to the employee event team, in particular for our all-company in-person event experience. 

Performance Objectives

• Conduct a past event audit and create the 2024 event plan. In the first 45 days, examine past performance and review competitive and partner programs. Create the specific event plan, verify targets and budget, and calendar for 1H2024. 
• Create a process for evaluating partner event opportunities to support driving referral revenue through our expanding partner network. 
• Digital events: do a comprehensive review of all OpenSesame digital events and create a centralized plan for webinars and other digital experiences. Do this in the context of our overall demand generation campaign mix. 
• Team with demand generation to grow pipeline to support revenue growth - roughly 50% per year to reach 200M ARR in the next 4 years. 
• Ensure we’re using the most modern techniques to create memorable experiences and impact in our digital and in-person events. You know the techniques to do those things. Bring them here and help us increase our impact. 

You might notice we don’t have the requirements, qualifications, and minutia of typical job descriptions. We don’t care about that as we do not hire based on specific buzzwords, technologies, or popular acronyms on your resume. 

We are looking for specific examples from your previous experience that proves you can do this job successfully. We want you to advance your career and are looking for someone who will be excited by this challenge, knowing they can lean on the leadership team around them for growth.

Location: This position can be based anywhere in the US. We operate as a remote-first company, and invest in all-company meetings several times a year. 

Performance Driven: We're looking for self-starters with a track record of delivering excellent results, but we're highly selective about who we hire. We don't focus on typical job requirements, instead, we're interested in specific examples from your past experiences. All positions can be based anywhere in the US, and require up to 15 days of travel per year, with senior management and leadership teams requiring up to 35 days.

Compensation: At OpenSesame, we offer a comprehensive benefits package to employees upon hire, including ISOs, health insurance, 401(k) matching, and paid time off. We carefully consider a wide range of compensation factors, relying on market data to determine compensation and consider your specific job family, background, skills, and experience. 

Equal Employment Opportunity: OpenSesame is an Equal Employment Opportunity and Affirmative Action employer that values and welcomes diversity. We do not discriminate on the basis of various legally protected characteristics, including criminal history, and strive to provide reasonable accommodations to qualified individuals with disabilities. We prioritize safety and security and may use your information accordingly, and you can contact us for assistance or accommodations during the job application process. For more information on our Diversity, Equity, and Inclusion initiatives, click here.

Pay Transparency: At OpenSesame, we prioritize pay transparency, fairness, and equity to create a positive and inclusive work environment, regularly reviewing our compensation practices to align with our values and goals. We provide competitive and fair compensation to our employees based on their skills, experience, and performance.

CPRA (California Candidates): When you submit your application, OpenSesame may collect and use your personal information in accordance with our privacy policy and the CPRA. This may include personal details and employment history, and will only be used for employment-related purposes. We may share this information with third-party service providers, but we will not sell it to third parties. If you have any questions or concerns, please contact us, and for more information on your rights under the CPRA, refer to our privacy policy or the California Attorney General's website.

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