Enablement Lead - Cross-Sell Team

Company Overview

Team.blue was created in June 2019 by the merger of regional leading hosting providers Combell Group, Register Group and TransIP Group.

team.blue is an ecosystem of 60+ successful brands working together across 22 European countries to provide its 3.3 million SMB customers with everything they need to succeed online by offering best-in-class expertise and services.

team.blue's brands are a mix of traditional hosting businesses that offer services from domain names, email, shared hosting, e-commerce, and server hosting solutions and, as specialist SaaS providers, adjacent products such as compliance, marketing tools, and team collaboration products. This broad product offering makes it a one-stop partner for online businesses and entrepreneurs across Europe.

Position Overview:

The Enablement Lead will design and execute enablement plans, identifying the most effective training methods, materials, stakeholders, delivery formats, and schedules. Working closely with Commercial Directors, sales leaders, support teams, and product marketing, this role will create and manage resources to drive consistent, data-driven results in cross-sell initiatives. Reporting to the Head of Cross-Sell, this role is best suited for a “mechanic, not a professor”—someone skilled at operationalising enablement at scale while maintaining a strategic, big-picture view. Experience in B2B enablement within a SaaS environment is essential.

Key Responsibilities

• Enablement Planning and Execution: Design and deliver comprehensive enablement plans, identifying optimal training approaches, key stakeholders, materials, and scheduling.
• Content Management: Build and maintain a central library of resources for cross-sell initiatives, ensuring accuracy and relevance with product marketing.
• Enablement Strategy: Develop scalable enablement frameworks aligned with cross-sell objectives, enhancing team knowledge and supporting consistent, data-driven performance.
• Scalable Learning Solutions: Evaluate the best approach for scaling enablement, potentially implementing an LMS, in collaboration with HR on requirements, design, and configuration.
• Data-Driven Evaluation: Establish metrics and feedback mechanisms to measure and improve enablement efficiency and effectiveness.
• Stakeholder Collaboration: Partner with Commercial Directors, sales, and support leaders to set objectives, measure impact, and refine enablement strategies.

Must-Have Experience

• Proven success in developing and scaling enablement programs within a B2B SaaS environment.
• Hands-on experience in LMS selection, configuration, or project management.
• Strong background in enablement sessions, content creation, and managing resources, such as templates, playbooks, and training modules.
• Ability to collaborate effectively with cross-functional teams, particularly in sales, customer success, and product marketing.
• Proficiency in data analysis and reporting to assess enablement impact.

Should/Could-Have Experience

• Knowledge of digital marketing or social media management tools commonly used by SMBs and agencies, with familiarity in cross-sell or multi-product sales.
• Understanding of customer journey mapping and UX principles to support seamless enablement.
• Insight into the European SaaS or digital business landscape, especially regarding SMB or solopreneur needs.

Right to work

At any stage please be prepared to provide proof of eligibility to work in the European country you are applying for.

Unfortunately, we are unable to support Sponsorship Visas.

"Come as you are"

Everyone is welcome here. Diversity & Inclusion are at our core. Far above any technical competence, we value respect, openness, and trusted collaboration. We do not tolerate intolerance.

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