E-commerce & Marketing Expert

Job Title: E-commerce & Marketing Expert
Position Type: Contract, Full-Time, Remote
Working Hours: US PST

About Pavago:

Pavago is seeking an experienced E-commerce & Marketing expert for our international client, focusing on shaping the digital commerce landscape within the fitness and outdoor industry. In this role, you will play a pivotal part in crafting and implementing strategies tailored to the online retail environment. Leveraging your expertise in e-commerce management, you'll target a diverse audience, including active lifestyle enthusiasts and outdoor adventurers. Your responsibilities will encompass overseeing the day-to-day operations of our client's online platforms, from optimizing website content to managing Google and Facebook Ads campaigns. Operating with autonomy, you'll navigate challenges and drive success, ensuring alignment with business objectives and fostering growth in the digital marketplace.

Responsibilities:

• Website Management: Maintain and update the current website with fresh content, product listings, and images. Monitor website performance metrics such as traffic, bounce rate, and conversion rate. Collaborate with the design and development team to implement new features or functionalities as needed.

• SEO Strategy and Implementation: Conduct keyword research to identify relevant terms and phrases for optimization. Optimize website content, meta tags, and images for search engines. Implement on-page SEO techniques such as internal linking and schema markup. Develop and execute off-page SEO strategies including link building and outreach.

• Google Ads Management: Create and manage Google Ads campaigns to drive traffic and conversions. Conduct keyword research and ad copy optimization to maximize campaign performance. Monitor ad spend and ROI, adjusting bids and budgets as needed to meet campaign objectives.

• Basic Coding and Website Development: Utilize HTML, CSS, and JavaScript to make updates and modifications to the website. Customize website themes and templates to align with branding and design standards. Implement responsive design principles to ensure a seamless user experience across devices.

• Marketing Strategy and Collaboration: Develop and execute marketing strategies to promote products and increase brand awareness. Monitor marketing analytics and KPIs to assess campaign performance and optimize strategies.

What Makes You a Perfect Fit:

• Passionate and Active Lifestyle: Demonstrated enthusiasm for fitness, outdoor activities, and watersports, aligning well with the company's focus on these areas. This passion translates into a genuine interest in the products and services offered, fostering authentic connections with customers and driving engagement.
• Strong Leadership Skills: Exhibits an outgoing personality and the ability to lead others effectively, which is essential for guiding team members and collaborating across departments. 
• Marketing and E-commerce Expertise: Proficient in various aspects of e-commerce management, including uploading new arrivals, SEO optimization, and Google Ads management. Additionally, skilled in order processing, backlink article building, and competitive price analysis, showcasing a comprehensive understanding of online marketing strategies and tactics.
• Proactive and Detail-Oriented: Demonstrates a proactive approach to tasks such as slide updates and flash sales, indicating a strong sense of initiative and a commitment to delivering timely and high-quality results.

Required Experience & Skills:

• Industry Background: Proficient in coding, online e-commerce platforms, and graphic design for ads and basic video editing. Extensive experience in Google, Facebook Ads, and SEO optimization. Well-spoken in English with strong copywriting skills.
• Key Competencies: Experience in e-commerce and ideally in the fitness or outdoor industry space. Proficiency in coding, Google Ads, SEO, and website management. Skilled in order processing, backlink article building, and competitive price analysis.
• Experience Level: Candidates should ideally have experience in e-commerce, with a preference for those who have worked in the fitness or outdoor industry.
• Technical Expertise: Proficient in coding, online e-commerce platforms, and graphic design for ads and basic video editing. Experienced in Google and Facebook Ads, SEO optimization, and strong copywriting skills. Familiarity with Zoom, Google tools, website coding, Slack, Calendly, and other relevant platforms.

What does a typical day look like?

A typical day for this role would involve managing various aspects of digital marketing and e-commerce operations. This includes tasks such as optimizing website content and design, running and optimizing Google and Facebook Ads campaigns, and implementing SEO strategies to improve website visibility. Additionally, the candidate would be involved in order processing, backlink building, and conducting competitive price analysis. Communication and coordination with team members or external partners via platforms like Zoom, Slack, and Calendly would also be essential for effective collaboration. 

Interview Process:

• Initial Phone Call: Engage in a brief conversation to understand your experience and suitability for the role.
• Video Interview: Delve deeper into your professional background and assess your skills in a 30-minute call.
• Practical Assessment: Showcase your creative abilities through practical tasks relevant to the role.
• Final Interview: Have a comprehensive discussion with our client to ensure mutual alignment.
• Background Checks: Conduct swift verification of your references and past employment details.

Ready to Apply?

If you're a seasoned E-commerce & Marketing expert with a talent for driving growth and innovation in online retail environments, we're eager to connect with you. Join our dynamic team and take on a key role in shaping the future of our digital commerce operations within the fitness and outdoor industry. Your proficiency in website management, Google and Facebook Ads, and SEO optimization will be pivotal in driving success and establishing our brand as a leader in the online marketplace.

Pavago - Connecting You to Global Remote Opportunities 🌍

At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.

🌟 Why Consider Opportunities Through Pavago?

Competitive Pay: Command the salary you deserve, regardless of where you reside.

Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.

Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.

Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.

Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀

Explore global opportunities with us today!"

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