Director Self Service Growth

About Us

With software used by millions of developers and thousands of products worldwide, Tiny creates some of the world's most popular open-source software as part of the Tiugo portfolio of brands.

Tiny builds the software that helps support some of the world’s most innovative start-ups and established enterprises; we create developer tools for the modern world. Scaling up our remote team, we are evolving and growing our team globally as we continue to expand our product offerings and create even better developer experiences.

Your New Role

The Director, Self-Service Growth is responsible for driving the company’s self-service customer acquisition strategy, operational planning and execution across the Tiugo portfolio of brands (focused primarily on CKEditor and TinyMCE). This role will lead the self-service growth function, collaborating side-by-side with product management, engineering, marketing, design and finance to set strategic growth priorities and initiatives, establish and measure key metrics to guide our decision making, optimize the end-to-end self-service customer experience, and drive consistent growth of signups, conversion, and product-led growth inside our self-service customer cohort. 

Reports directly to the VP, Marketing and manages a growth specialist in order to help you realize your goals. 

Key Responsibilities

• Manage the self-service customer acquisition strategy, operational plan and execution to achieve our self-service bookings goals across Tiugo brands. 

• Own the end-to-end self service customer experience, map their current state journey, and through testing and experimentation, constantly optimize this experience to drive business outcomes (free trial signups, paid conversions, onboarding, activation, expansion) 

• Drive continual top-of-funnel traffic to our branded web experiences and own the process and experience of converting traffic to paid users. Work closely with content, paid media and DX teams to drive continued traffic growth. 

• Set strategic priorities: Conduct analyses that establish the strategic priorities for our self-service business and inform GTM plans, product roadmaps and resourcing / budgeting.

• Lead critical cross-functional projects: Work directly with product management, engineering and marketing to set priorities and execute on the most complex and critical cross-functional programs to optimize the self-service channel and exceed business goals

• Build analytical tools: Surface data-based insights through dashboards, automated reporting, and presentations that give both our partners and internal stakeholders real-time information critical to understand the health of our business and where investments and changes to systems and/or processes should be directed.

• Analyze key self-service metrics: Traffic, free trial signups, paid conversions, onboarding, activation, expansion and churn, identify customer behavior patterns to identify trends, areas for improvement, and growth opportunities.

• Champion the voice of the self-service customer, ensuring product features and enhancements are aligned with customer needs and preferences.

• Represent the self service business in cross functional transformational initiatives and enabling the rest of the organization on lessons learned

Skills and Experience

• Bachelor's degree 

• Minimum 10+ years of experience in a similar role 

• Proven experience owning a signup, conversion and bookings target for a self-service/ecommerce business. 

• Experience with designing and implementing product-led growth strategies at a high-growth SaaS or technology company.

• Strong analytical skills with the ability to collect, analyze, and interpret large sets of data to drive actionable insights and recommendations.

• Proficiency in Salesforce CRM  for managing reporting and analytics.

• System & Technology Oversight - Configuration, management and optimization of enterprise systems (in particular Salesforce CRM utilized across our go-to-market, risk, and support teams). Designing & implementing systems to improve self-service, conversions, and end-customer experiences and streamline internal operations.

• Collaboration with product and technology teams to integrate product/platform experiences, data and workflows

• Strong experience with stakeholder management as well as project management 

• Collaborative attitude

• Creative mindset

Why Join Us

Our people are a huge part of what makes this a great place to work! Aside from a great team, some of our benefits include:

• Extra paid leave and dedicated funds to pursue personal development (up to 5 days and $1500 a year based on tenure)

• Access to a mental health and wellbeing platform with 24/7 dedicated psychological support, and targeted programs to promote wellness

• Physical and mental wellness reimbursement program

• Birthday leave 

• Paid parental leave 

• Fully remote or hybrid work options

This is a remote, work from home position. 

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