Director Publishing JioCinema

Viacom18’s JioCinema is not just a streaming service; it's a movement, ushering in a new era of entertainment and sports consumption. It aspires to push beyond the traditional OTT platform boundaries, to offer an immersive, interactive viewing experience that transcends conventional viewing. JioCinema integrates real-time streaming, interactive features, and personalized recommendations, to build a more engaging and satisfying viewer experience. All of this while it continues to smash records for concurrent ‘live sports’ viewership and billions of digital views. 

On sports, JioCinema is home to some of the biggest live sporting events such as the IPL, and global sporting IPs like FIFA, LaLiga, amongst others. On entertainment, JioCinema boasts of a robust and diverse repository of riveting originals, digital film premieres, reality series, regional content, network content and curated entertainment and sporting content, all available for free. This along with the recently introduced subscription segment presents real-time uninterrupted streaming of premium global titles from leading studios like Warner Bros. Discovery, NBCUniversal, and JioStudios establish JioCinema as the ultimate entertainment destination. As JioCinema strides towards its goal of becoming India's largest and most loved entertainment company, it is not just focused on size, but on the quality and diversity of the experiences provided. JioCinema is on a mission to ensure that every story, every game, and every piece of content finds its audience and that every audience finds its passion. 

JioCinema is available for Android, iOS, and for web users on https://www.jiocinema.com 

• Quantitative Analysis: Use data to inform strategy and opportunity prioritisation. The role will require painstaking data analysis several hours a week
• Qualitative Analysis: Deeply understand consumer behaviour, choices, and habits w.r.t. streaming entertainment
• Experimentation: Continuously experiment with layouts and assortments to drive metrics
• Taxonomy: Lead the taxonomy team to enhance content intelligence beyond genres into sub-genres & themes to unlock the perfect recommendation
• Graphics: Lead the graphics team that creates static & animated thumbnails that make the customer click
• Copy: Write and edit microcopy in the form of titles & descriptions for trays & assortments
• Business Alignment: Align the publishing strategy with the larger business strategy
• Dynamic tactics: Continuously steer & seize external & internal opportunities by being hyper-aware of pop culture across segments
• Leadership: Lead (often without formal authority) a team of a few dozen internal & external people involved in creative, curation, graphics design, analytics, and category management
• Roster: Plan the workforce day to day because JioCinema is open 24x7 & events unfold 24x7.
• Coordination: Coordinate improvements to the system with the Product & Technology teams, and content ingestion teams.

• 7-15 years work-ex in category management / product management / taxonomy / content marketing / product marketing / curation / editorial / social media marketing - preferably in entertainment & preferably for a digital-first audience
• Excellent taste in thumbnails
• Significant experience collaborating with distributed / remote teams
• True love for entertainment content. Innate understanding of ‘what works’ in Indian entertainment
• A bit of a pop culture vulture but with a perspective of sensitivity towards socio-political & historical issues
• High quality communications with stakeholders
• High tolerance for ambiguity, experimentation, and rapid pivots in a truly fast-paced and dynamic environment

Viacom18 Media Pvt. Ltd. is one of India’s fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational, and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on the ground, in cinemas, and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music, and kids genres delights consumers across the country with its eclectic mix of programming. JioCinema, Viacom18’s OTT platform, is one of India’s leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.

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