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CareAccessResearch

USA

Posted on: 09 February 2024

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Director, Patient Marketing

What We Do

Care Access is a unique, multi-specialty network of research sites which operates as one connected team of physician investigators, nurse coordinators, and operations managers. Our goal is to engage every healthcare professional in clinical research and to make clinical trials a care option for every patient. By removing this bottleneck, Care Access is helping accelerate the approval and delivery of critical and life-saving therapies.

Who We Are

We care. Our people are the engines behind our mission: to revolutionize access to clinical trials for the benefit of patients everywhere. We care for one another, find new ideas to accelerate medicine, and seed a long-term impact for generations.

Position Overview

The Director of Patient Marketing will provide oversight for all patient marketing initiatives for IRO, DRO and specialty services with special focus around compliance. This position will work cross functionally with Patient Communications, Patient Education, Patient Access, and Patient Experience in addition to other operational groups across Care Access organization.

What You'll Be Working On

Duties include but not limited to:

· Develop and lead internal PR teams (Patient Site Ads, Digital Marketing and Recruitment Strategy) to ensure all areas are strategic and innovative as they work to fulfill the top of the PR funnel.

· Collaborate with cross-functional teams, including Market Research and Data Analysis, to gather insights and incorporate data-driven decisions into patient marketing strategies.

· Strategize on the design of patient journeys across all IRO/DRO studies in collaboration with Business Development and Customer Success departments.

· Stay abreast of industry trends, competitive landscape, and regulatory changes to proactively adjust marketing strategies and ensure compliance.

· Provide regular briefs (bi-monthly, monthly, quarterly) with key stakeholders around Net Promoter Scores (NPS) and overall customer satisfaction scores against industry standards.

· Establish and maintain strong relationships with key stakeholders, including healthcare professionals, patient advocacy groups, and external partners, to enhance the impact of patient marketing initiatives.

· Oversee the creation and execution of patient-centric content across various channels, ensuring alignment with brand messaging and compliance standards.

· Lead the development of patient engagement programs, leveraging digital platforms and emerging technologies to enhance the patient experience and drive positive health outcomes.

· Collaborate with Legal and Regulatory teams to review and approve marketing materials, ensuring compliance with relevant laws and regulations.

· Monitor and evaluate the effectiveness of patient marketing initiatives, adjusting strategies as needed to achieve key performance indicators and objectives.

· Develop and manage the patient marketing budget, ensuring efficient allocation of resources and cost-effective implementation of campaigns.

· Act as a mentor and leader within the patient marketing team, fostering a culture of creativity, collaboration, and continuous improvement.

Physical and Travel Requirements

· This is a remote position with less than 20% travel requirements. Occasional planned travel may be required as part of the role.

What You Bring

Knowledge, Skills, and Abilities:

· Strong analytical mindset, adept at interpreting data to inform strategic decision-making for patient marketing campaigns.

· Demonstrated ability to think strategically and creatively, driving innovation in patient engagement approaches.

· In-depth knowledge and hands-on experience with Customer Relationship Management (CRM) systems, coupled with a solid background in graphic design systems to ensure a holistic and integrated marketing approach.

· Track record of successfully adapting to and implementing advancements in technology and tools within the patient marketing landscape, showcasing a commitment to staying at the forefront of industry trends.

· Proven leadership in developing and executing comprehensive patient engagement strategies, reflecting a deep understanding of the evolving dynamics in the healthcare and pharmaceutical sectors.

· Strong command of compliance considerations within patient marketing, ensuring all initiatives align with regulatory standards and ethical guidelines.

· Exceptional skills in collaborating with cross-functional teams, fostering relationships with key stakeholders, and providing strategic guidance on patient marketing initiatives based on accumulated knowledge.

Certifications/Licenses, Education, and Experience:

· Bachelor’s degree in marketing, preferred.

· At least 10 years of experience in marketing and building strategies.

Benefits (US Full-Time Employees Only)

● PTO/vacation days, sick days, holidays.

● 100% paid medical, dental, and vision Insurance. 75% for dependents.

● HSA plan

● Short-term disability, long-term disability, and life Insurance.

● Culture of growth and equality

● 401k retirement plan

Diversity & Inclusion

We serve patients and researchers from diverse cultures and communities around the world. We are stronger and better when we build a team representing the people we aim to support. We maintain an inclusive culture where people from a broad range of backgrounds feel valued and respected as they contribute to our mission. We value diversity and believe that unique contributions drive our success.

At Care Access, every day, we are advancing medical breakthroughs. We’re uniting standard patient care with cutting-edge treatments and research. Our work brings life-changing therapies to those in need and paves the way for newer and greater treatments to reach the world. We’re proud to advance these breakthroughs and work with the big players while engaging with the

physicians and caring for patients.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

Care Access is unable to sponsor work visas at this time.