Director Paid Social Media

YOUR ROLE

As a champion of paid social media, the director is responsible for delivering a level of innovation and excellence in the work produced for our clients. This requires an in-depth understanding of paid social media, along with all media channels and how they intertwine, as well as the intricacies of media activation and campaign performance analysis.

• Manage a team in planning and executing campaigns on a mix of the following platforms: Meta/Facebook & Instagram, Twitter (X), LinkedIn, Pinterest, Snapchat. 
• A strategic POV and the ability to translate that strategy into smart and sound paid social tactics.
  
• Providing strategic leadership based on an in-depth knowledge of each clients’ business.
• Ability to provide holistic proactive strategies across multiple accounts: including cross channel strategic optimization, learning agenda, and operational accountability.
• Understanding of brand and direct response social initiatives offered in social media paid advertising (i.e. measurement and tracking capabilities specific to platforms).
• Skilled in leading day to day client operations, management of internal teams and POV development. 
• Liaising, collaboration and building a partnership with internal team members, from account (media planning) to integrated investment teams.
• Balancing and meeting deadlines and challenges with strong organizational skills.
• A compassionate leader who manages by example. You enjoy training and managing others and take pride in the team success.
• Bringing a positive and optimistic outlook which contributes to our strong company culture and growing business goals.

REQUIREMENTS 

• 6+ years’ working with paid social media and strategy. Media agency experience is highly desirable. 
• Experience in managing large budgets (six figure monthly budgets, minimum).
• A thorough understanding of the paid social media landscape and how it’s evolving.
• Ability to advance the media product delivered to clients, fueled by a holistic understanding of advertising and media.
• A great connector – someone who is skilled with relationship building between in-house teams and partner agencies, along with media partners.
• Team management, including managing and mentoring team members. Reviews, performance issues, timely reviews/feedback, active work distribution and fair rotations.
• Participation in new business.
• Strong listening skills believes good thinking can come from anyone and any place.
• A team player willing to compromise their point of view in support of others. This person WILL BE part of a highly successful integrated cross-discipline team

Salary range $105 - $150k.  Commensurate with experience. Compensation is determined on the skills, qualifications and tenure of the applicant. 

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