Eventbrite

USA

Posted on: 08 November 2023

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Director of Social Marketing

THE CHALLENGE

Our mission is to bring the world together through live experiences, and we live that every day in our actions, supporting creators in building their event businesses and forging an enduring brand that consumers trust. Last year, our platform powered more than 4 million events organized by our diverse and vibrant creator community. Now it’s time to unlock the power of our discovery experience, helping connect consumers with the best events our creators have to offer.

THE TEAM

The Eventbrite Marketing team is a centralized, multi-disciplinary group focused on acquiring, retaining, and building a world-class brand that resonates with both event creators and event goers. We are data driven and biased towards action, and put the customer at the center of everything we do. We are specialists within our individual areas of expertise and work together to connect with and support our customers.

THE ROLE

As the Director of Social Marketing, you will spearhead Eventbrite's social and influencer marketing strategy, solidifying Eventbrite as the ultimate destination for discovering live events. Our objective is to transform Eventbrite's social marketing into Gen-Z's top choice for uncovering the most exciting live events that inspire them to make plans with friends. We seek an accomplished leader with a background in team management, social strategy, influencer collaboration, and exceptional communication and relationship-building skills to craft campaigns and ongoing initiatives that deliver tangible results. The ideal candidate will be a brand-building expert with a proven history of directing social marketing endeavors that amplify brand awareness, perception and drive to business results. You'll collaborate closely with internal teams and external agencies to conceptualize and execute projects at the highest caliber, ensuring the creation of impactful experiences that foster trust, loyalty, and drive Eventbrite's repositioning as a consumer marketplace. This full-time role, reporting to the Sr. Director of Global Marketing, is based in the US, with the option for remote work.

YOU WILL

Own the development and execution of Eventbrite’s social marketing strategy, positioning Eventbrite as the place to discover unique and local events.

Lead the development of seasonal and evergreen influencer campaigns, collaborating closely with marketing, PR, design, and other cross-functional teams.

Partner closely with cross-functional leaders to shape and implement the future consumer product experience, seamlessly integrating influencer and community best practices.

Partner with PR to create buzz-worthy activations that make Eventbrite part of the cultural conversation.

Work on Eventbrite’s employer brand strategy and consult with the Talent Acquisition team to optimize their social media approach to attract top talent.

Define clear goals and metrics to track the performance of social marketing channels.

Regularly report on these metrics to senior-level executives and continuously optimize the strategy and creative elements to ensure effectiveness.

Craft persuasive, data-driven narratives that establish a clear link between social marketing efforts and tangible business outcomes and champion findings at all levels of the organization.

Manage a team of marketers, contractors, and agencies to execute best-in-class creative that drive measurable results.

THE SKILLSET

At least 12 years of experience in social marketing, preferably at an iconic consumer brand.

At least 5 years of people management experience and a strong track record of external partner management.

A deep understanding of brand metrics and an ability to connect them back to business impact.

Strong analytical skills and the ability to leverage data to construct compelling narratives to influence leaders across an organization.

Exceptional budget management, negotiation, and organizational skills.

Exceptional written and verbal communication skills.

A true self-starter, comfortable working in a fast-paced environment.

A passion for live experiences.

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Eventbrite, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $156,200 to $249,920. You may also be eligible to participate in Eventbrite’s incentive program(s) (such as equity, annual incentive bonus, and commission plans), subject to the applicable rules and restrictions.

WHAT WE OFFER

We are committed to providing competitive, valuable and meaningful benefits for our Britelings.

We work hard to cultivate a diverse, equitable and inclusive culture where Britelings feel like they belong.

Employees can participate in resource groups and we offer programming throughout the year to support a diverse and inclusive workplace. Read more about our Diversity and Inclusion work for our team, culture, and community.

We offer comprehensive benefits and a wellness package above and beyond standard medical benefits to support our Britelings’ lifestyle.

Eventbrite's global benefit programs are designed to meet you where you are by offering resources and support for your health, well-being, finances, and family. This includes support in a remote/hybrid environment, wellness allowance, Carrot family planning benefit, Origin Financial Planning service, and other offerings to ease the mind and body like Modern Health and BriteBreaks (generally the first Friday of every month off).

ABOUT EVENTBRITE

Eventbrite is a global self-service ticketing, marketing, and experience technology platform that serves a consumers and event creators in nearly 180 countries. Since inception, Eventbrite has been at the center of the experience economy, transforming the way people organize and attend events. With over 280 million tickets distributed for over 5 million total events in 2022, Eventbrite is where people all over the world discover new things to do or new ways to do more of what they love. Learn more at www.eventbrite.com.

IS THIS ROLE NOT AN EXACT FIT?

Eventbrite is committed to equality of opportunity for all staff, and applications from all suitably qualified individuals are encouraged, regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

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