Director of Performance Creative

This position is only open to individuals who are currently residing in the United States. We regret that we are unable to consider applicants who live outside of the United States at this time.

This is a unique opportunity to be a lead creative on key accounts for a large, fast-growing digital agency.

You’ll be primarily responsible for creative performance across a portfolio of large brands who spend in the high 6-, 7- & 8-figures on social ads, display, native, and other digital channels. You’ll tap into the latest trends in digital advertising to create compelling video and animated ads that convert. You’ll iterate fast - testing and learning constantly to give our clients an edge in the marketplace.

About you:

Your gift is producing digital ads & campaigns that work – driving measurable, meaningful growth for any brand lucky enough to work with you.

You have a gift for digital ad concepting, developing USPs, angles, hooks, copy & visuals that grab attention… and funnels that convert cold traffic into customers.

You know the main ad platforms thoroughly and you’re up to date on the latest developments.

You can re-package & re-position a plain-vanilla offer to make it instantly more desirable.

You’re confident. And competitive.

You don’t just want to beat the control… you want to cut CPAs in half.

You know (& love) direct-response copy. You’ve studied the greats… and transcribed long-form sales letters by hand.

You’re like a lethal weapon on any ad account.

You’re looking for an awesome agency to call home … & you’re keen on mentoring and collaborating with up-and-coming leaders on the craft.

What you’ll do:

80% – producing 🔥🔥🔥 ads, sites & conversion journeys that move the needle for clients

• Conduct market research into client brand(s) and product(s)
• Uncover & articulate compelling unique selling propositions
• Analyze current top ads, offers, landing pages & conversion flows
• Craft unique ad angles and hooks that can be used on the creatives
• Spy on competitors & leading brands, stay ahead of trends
• Own the whole conversion journey – ads, landing pages, USPs, video scripts, forms / checkout funnels, email/SMS flows – top to bottom
  

20% of your time will go toward mentoring other team members & supporting processes

• Work alongside a team of talented designers, editors, copywriters & UX pros and help everyone level up their skills
• Bridge the gap between media buyers, clients & creatives
• Manage & optimize the creative production & testing process
• Curate a network of influencers, UGC creators & brand partnerships

Requirements

What you’ll have:

• Demonstrated ability to produce high-performing ads & funnels for large advertisers
• A strong portfolio of video and animated ads
• Must have ad agency experience
• Experience across various verticals & niches (including both B2C and B2B lead-gen)
• Strong knowledge of digital advertising and media buying.
• Strong lead-gen experience.
• Landing page & Funnel Optimization expert.
• Knowledge of A/B/n / Multi variate testing.
• Very strong persuasive & DR copywriting.
• Experience with Sales and Client Onboarding.
• Proficient in Excel, Word, Google Docs, etc.
• Experience with Photoshop, Creative Suite, PowerPoint, etc.
• Experience with managing/overseeing creatives & growing teams
• Ability to pitch clients, and create proposals & case studies.
• Ability to maintain communications with client and media buyers to ensure proper advertisement is executed and planned.
• Excellent communication skills and the ability to interact well with multiple departments.

Benefits

Here’s what we offer

• 🌴 Unlimited Paid Time Off (w/ a 2-week minimum usage per year)
• 👶 8 Weeks Paid Family Leave (for the birth of a new child or to treat yourself or family members for an illness)
• 👩‍⚕️ Health Insurance
  • CareFirst Advantage HSA & Non-HSA Option
  • Carefirst Dental and Vision
  • Weighted contributions covering varying portions of individuals and families
• 💰 401(k) and 401(k) Roth Retirement Plans w/ 3% employer match
• 🖥️ $500 initial equipment stipend w/ additional $250 per year
• 🕝 Flexible working hours based on your timezone
• 💻 Fully remote (but we have an office in Columbia, MD if on-site is important for you!)
• 📅 13.5 Paid Holidays
• 💡 Knowledge Bomb Training (We encourage employees to present on topics they feel passionate about and also present on employer-sponsored topics)
• 👩‍🏫 Monthly Mentorship Meetings to ensure there is always time dedicated to you with your manager
• 👕 Casual Dress Code (be comfortable! Suit & Tie not required)
• ...and more! Ask us about our favorite benefits! ❤️
  

Here’s where to learn more:

• See what employees have to say on Glassdoor
• See what clients have to say on Clutch
• Shoot us an email at jobs@webmechanix.com if you have any questions!
  
  
  

WebMechanix is committed to the principles of Equal Employment Opportunity for all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability, genetic information, sexual orientation, or any other category covered by law.

U.S. Residents Only

The estimated salary range for this position is $75,000 - $100,000

If you don't feel that you meet all of the requirements listed in this job description, don't worry! Even if your past experience doesn't match up perfectly with the job description, we still encourage you to apply. Research indicates that women and people of color are less likely to submit job applications unless they feel they meet all the requirements. At WebMechanix, we are committed to creating a diverse, inclusive, and equitable workplace. Therefore, we encourage you to submit an application if you are interested so we can keep you in mind not only for this role and similar roles but future openings too.

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