Voxel

USA

Posted on: 17 February 2024

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Director of Growth

Who Are We

Industrial labor is incredibly dangerous work - almost 3 million people in the US per year are injured in the workplace for entirely preventable and at times, fatal or debilitating causes. Protecting these essential people who power our world is what motivates Voxelitos, and we'd love for you to join us. At Voxel, we're passionate about revolutionizing workplace safety and operations with groundbreaking, full-stack AI and computer vision technology.

Voxel’s site intelligence platform helps safety and operations leaders see the unseen risks, make strategic decisions, and prevent workplace incidents before they happen. Our customers include Fortune 500 companies across major grocers and retailers, manufacturers, food and beverage warehousers, supply chain and logistics service providers. Based in SF with team members sitting all over the globe, Voxel is backed by industry leading VC’s.

Overview

We are seeking a seasoned Director of Growth Marketing to build and lead our go-to-market strategy and execution. This role involves working closely with the VP, Marketing to design and execute a comprehensive marketing program, from demand generation to customer retention, leveraging both proprietary and third-party platforms such as Marketo and Salesforce. The ideal candidate will bring a blend of strategic vision, technical expertise, and a proven track record in scaling marketing efforts to drive business growth.

Responsibilities

This role will be responsible for building, managing and executing on demand generation and growth initiatives to drive new leads, opportunities, partnership, and nurture our existing database.

Take full ownership of Voxel's growth systems, including marketing automation platforms like Marketo, CRM systems such as Salesforce, core databases, data visualization tools, and dashboards.

Lead the integration of marketing and product databases to ensure cohesive and reliable data sources working with a high-caliber team of software engineers, business systems engineers, and data scientists.

Lead lifecycle marketing initiatives, aiming to drive product adoption, promote offerings, and bolster customer retention through targeted email campaigns and a variety of innovative digital engagement strategies.

Drive database management and spearhead demand generation campaigns to attract, nurture, and convert prospects, employing a variety of channels and tactics to reach different audience segments.

Oversee the evaluation, negotiation, and implementation of the marketing technology stack, ensuring our tools and systems support scalable growth via data segmentation and personalization strategies.

Foster close collaborations with the content marketing, events marketing and brand marketing / design teams to develop cohesive and effective campaigns that enhance engagement, open rates, and meeting bookings.

Evaluate and improve the user journey on the website, collaborating closely with product and marketing teams, and conducting rigorous A/B testing practices to continuously optimize campaign performance and effectiveness.

Develop the lead scoring model for sales, and define targeted campaign strategies to improve lead quality and close rates.

Develop inbound marketing programs designed to engage, nurture, and convert accounts with complex needs.

Qualifications

10+ years in B2B growth marketing, with a track record in SaaS or Tech environments.

Track record of driving sales growth with a focus on enterprise-level clients acquisitions.

Hands-on experience with marketing automation and customer engagement platforms.

Success in leading customer acquisition, activation, and nurture / retention programs.

Strong foundation in data-driven marketing strategy designed to drive growth efficiency.

Brilliant technical / analytical capabilities, adept at leveraging data to inform decisions.

Outstanding leadership and collaboration, with the ability to manage cross-functionally.

Experience with digital campaigns across Google Ads, SEO, SEM, Display, and other.

Exceptional storytelling capabilities and an eye for design - able to engage audiences.

A natural collaborator and clear communicator who thrives in an ELITE team setting.

Why Join Us?

Join a visionary team revolutionizing safety and operations, directly impacting the well-being of millions of essential workers. This is your chance to build an extraordinary business and foster a vibrant company culture that demands your absolute best. Alongside AI experts, experienced entrepreneurs, and passionate problem-solvers, you'll play a pivotal role in shaping the company's growth trajectory and market position. Enjoy a competitive salary, benefits, and a dynamic work environment.

Benefits:

Extensive / Generous health, dental, and vision insurance.

Highly competitive paid parental leave and support system.

Ownership in the business through an Equity Incentive Plan.

Generous paid time off and / or flexible work arrangements.

Daily meals in-office, vibrant company events, team-building.

401K retirement plan, HSA options, pre-tax Commuter Card.