Director of Growth

Peggy is reenvisioning the art market by establishing Art 2.0. Our mission at Peggy is to support the livelihoods of artists. Why? Because artists are the ultimate observers of society with messages to share that create change. What does this mission look like in the world? A world with art in every home. A world where liquidity in the art market is accessible to middle-market collectors. A world where collectors support artists and their observations of the world, the messages they have to share, and the change they create. Peggy creates new opportunities within the art market by making investment-grade art accessible, filling the untapped gap of resale activity in the middle market and shifting benefits to artists by enabling resale royalties. 

Being on the frontier takes visionary thinking, a flexible mindset and the ability to thrive in unchartered land. We value security, storytelling, straightforwardness and forward-thinking. Peggy is the place for you if you’re seeking personal and professional growth and to establish a new way of doing business in the art market. 

As a seed-stage startup, Peggy does not offer a rigid corporate structure. If you crave the structure, clarity and predictability of traditional corporate environments, Peggy might not be a place where you’ll thrive. We operate in an ambiguous environment by being curious, placing bets, shipping fast and learning from the outcomes. We are light on processes at Peggy, instead favouring relationships of high trust achieved through high impact. At our stage, exceptional competencies centre around leading, owning and prioritizing work that achieves business strategies. 

Motivations that excel at Peggy

• Caring deeply about what you do and about establishing Art 2.0 

• Being a visionary, experimenting and moving quickly 

• Being resilient and resourceful in the face of ambiguity and thriving on (rather than enduring) change

• Embracing disagreements and committing to moving forward despite a difference in opinion

As Director of Growth, your mission is to drive top-of-funnel user acquisition and enhance brand awareness on the demand side of the marketplace, specifically targeting collectors. Your aim is to increase revenue-driving engagement.

• Develop and execute strategies to acquire users and drive Peggy's growth on the consumer (collector and “would-be collector”) side of the business.

• Aim the marketing team to create value using Peggy’s existing and robust marketing tech stack infrastructure (our healthy foundation includes: Segment, Snowflake, PopSQL, Mixpanel, Adjust, Hubspot CMS, Braze, Stripo, Algolia, etc.)

• Experiment with user engagement, content creation, and paid ads to create ROI / MER / ROMI positive initiatives.

• Work closely with the CTO, marketing team, and product and engineering teams to enhance user attribution and optimize user acquisition.

• Collaborate with the Supply team to understand the collector profile that aligns with our artwork inventory.

• Lead the measurement and analysis of growth experiments, including cohort analysis.

• Utilize data and analytics to analyze user behaviour and inform growth strategies.

• Collaborate with the Growth Marketing Specialist to incorporate insights into new paid media experiments.

• Maintain a playbook of experiments and initiatives, demonstrating ROMI (return on marketing investment) and MER (marketing expense ratio) for presentation to existing and prospective VC investors.

• Develop and iterate brand positioning and messaging efforts, ensuring consistency and effective communication across all marketing channels and initiatives.

• Proven leadership skills, with experience managing a team and driving results through collaboration and mentorship.

• Quantitative, data-driven mindset, but also well-rounded and comfortable flexing creative mindset

• Expert level at analyses in spreadsheets, foundational level or desire to learn creating SQL queries

• Experience in business development involving sales and negotiation.

• Proven track record in forging successful partnerships.

• Familiarity with growth and analytics tools, including MMPs (e.g. Adjust/Appsflyer).

• Strong background in sales and negotiation with external parties to create mutually beneficial outcomes.

• Previous experience in leading growth efforts for a B2C mobile user app.

• Nice to have: engineering, software engineering, or computer science background.

• Nice to have: experience in management consulting (e.g. McKinsey, BCG, Bain).

• Develop business cases for various user acquisition initiatives, such as paid partnerships, IRL events, and ads, including assumption-based financial models.

• Launch multiple user acquisition initiatives based on your business cases.

• Monitor and measure user acquisition initiatives, double down on winners, and identify new potential winners based on learnings

• Scale successful initiatives while discontinuing ineffective ones through iteration.

• Progress from acquiring 100 users per day to 1,000, and eventually 10,000, establishing Peggy as a household name.

• Competitive salary and stock options

• 5 weeks vacation (which includes 2 weeks of company downtime during the holiday season)

• Top-tier health benefits (drug, dental, vision, life insurance, etc)

• Digital-first, fully remote environment

You will report directly to Peggy's CEO and be the leader of user acquisition.  You will work closely with other marketing team members who are responsible for user engagement (deeper in the funnel), data, analyses, paid advertising, copywriting, and content creation. 

• Remote first/remote only

• Peggy is based in Canada

• Eastern Time preferred for this role

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