Director of Demand Generation

At Toolio, we’re on a mission to help retailers navigate the complex, competitive and ever-changing retail landscape so they can deliver what their customers want, when and where they want it. Merchandise planning is a key retail discipline that has been dominated by manual, error prone spreadsheets, and accurate inventory planning has never been more important. Toolio’s cloud-based merchandise planning platform was built to help the next-generation of retailers automate critical workflows, gain real-time insights, and make faster, data-driven merchandising decisions. Toolio is trusted by leading brands including Bombas, Rothy’s, Skims and Huckberry.

The Director of Demand Generation will be a key part of our GTM team and our growth efforts, owning the demand generation program within marketing and working closely with Sales, RevOps, and Product. This role demands a balance of strategic leadership and hands-on execution, making it an excellent opportunity for a data-driven, results-oriented marketer.

Location: Brooklyn, NY or Remote

• Spearhead Definition & Strategy: Define “demand generation” at Toolio, developing and executing comprehensive strategies that drive growth and market penetration.

  • Refine pipeline generation and ROI measurement instrumentation with the revenue ops team

  • Build and own marketing performance dashboards and reporting, with a focus on business impact

• Strategic Execution & Collaboration: Own the end-to-end process from strategy to execution, ensuring alignment with Sales, RevOps, and Product to achieve business goals.

  • Build out our lead lifecycle and nurturing engine in our marketing automation tool, Pardot

  • Spearhead growth-oriented events objectives (in person and virtual) and help shape our field marketing strategy

• Growth Experimentation & Optimization: Lead the growth experimentation roadmap, focusing on innovative approaches to unlock new growth opportunities.

  • Help Toolio generate meetings and pipeline at target accounts and execute ABM strategy

  • Spin up an automated outbound engine to help Toolio “prospect” at scale

  • Unlock paid growth by directing campaigns and creatives, working with our ads agency to accomplish initiatives

  • Own our growth experimentation roadmap, including “hacky” initiatives that have the potential to power our next wave of growth

• Cross-Functional Team Collaboration: Forge strong relationships across the company to enable effective collaboration and synergistic marketing efforts.

• Success will be measured by direct business impacts, such as sourced meetings, pipeline generation, and ROI on marketing investments. You will work closely with the revenue ops team to refine pipeline generation and measurement instrumentation.

• Your strategic contributions will be evaluated based on the ability to develop and execute marketing strategies that align with Toolio’s growth objectives and market positioning.

• 4+ years of B2B or B2B2C demand, growth, or marketing operations experience, ideally in a fast-pace, growth stage environment.

• 4+ years of managing a paid media program (ads and/or social), including working with design & agencies

• 3+ years directly working within a marketing automation platform (Salesforce Pardot, Hubspot, Adobe Marketo etc.) 

• 3+ years of building and communicating marketing performance reporting, with an emphasis on direct business impact (sourced meetings, pipeline generation, etc.) versus marketing-specific metrics (clicks, likes, etc.)

• 2+ years directly managing events and trade show marketing

• Experience in developing strategy and executing on account-based marketing

• Great collaboration and communication skills, especially with marketing, sales, and product stakeholders, with experience communicating up, down and laterally

• The ability to write great copy and manage social media – you won’t always have to do all the writing, but you’ll need to be able to write copy that resonates with multiple personas and verticals

• Analytical skills – Gather data and insights to troubleshoot issues and make rock-solid decisions on where to invest

• Good intuition – at an early stage startup, sometimes you don’t have the data you need, so we’re looking for someone with a good “feel” for marketing and can make decisions in the absence of data

• Demonstrated  history of creative problem-solving and executing out of the box campaigns

• Retail or retail-tech industry experience is a plus

• Budget management experience

• Skills certification in paid media and/or any marketing automation platform(s)

We offer a competitive base pay with the salary range of $100k-$150k. In addition to base salary, this role includes performance based bonus, generous early-stage equity, and benefits including medical/dental/vision.

Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.

Toolio is a distributed team with headquarters in NYC and offices in Turkey backed by top VCs and apparel industry executives. Toolio was founded in 2019 by Eytan Daniyalzade and Berk Atikoglu, serial entrepreneurs who have worked together for more than 10 years. Their previous company, Stylr, was acquired by Walmart Labs in 2014. At Walmart, they lead teams that delivered various groundbreaking products like Sam’s Club Scan & Go and Walmart Pay which reach millions of users and process billions of dollars each year. While at Walmart they got to see that the tools used by planners and merchants were years behind the technology they had built for consumers. So they set out on a mission to change this by building a modern merchandising platform, Toolio.

Toolio is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Come build a great company with us!

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