Director of Brand Marketing

Nice to meet you!

Pepper is a DTC fast-growing, unabashedly confident bra brand intentionally designed to celebrate small chested bodies in all their glory. We’re on a mission to empower small-chested women of all body types to embrace the flat in flattering. Since launching our 470% funded Kickstarter in 2017, we’ve sold more than a million bras in 2022 alone, and have gone viral and been featured in Cosmopolitan, Glamour, Forbes, Oprah Daily, Vogue and many more.

What we’re proud of:

• Small & mighty. Without raising traditional VC dollars, we’ve grown to eight figures in sales in just 5 short years through focused and profit-minded strategies.
• Doing big things. Our vision is to create a world where ‘flat’ is no longer an insult, and where we take over our customer’s closet with solution-driven, highly curated, fit-first apparel.
• Good for people & the planet. We are intentional about our impact, from how we give back to communities all the way to our factory workers and the women who make our bras. Read more about our sustainability here.

This is where you come in.

Pepper’s mission is to inspire the entire world to embrace the flat in flattering. We’re looking for a Director of Brand Marketing to help achieve that mission through driving brand awareness and customer obsession. You’ll develop and execute the strategy for positioning Pepper as an unapologetic, inclusive and confident brand and making Pepper an IBTC household name. The core KPI you’ll own is Engagement. To start, you'll oversee: Social Media, Influencer Marketing, PR Agency, Freelance Copywriter.

• Own the planning and execution for all aspects of consumer communication including messaging, go-to-market strategy, product launches, customer-facing marketing communications and campaigns
• Oversee organic social media strategy and calendar, and partner with Creative to develop highly engaging content
• Ideate creative campaigns and content to help tell Pepper’s story in new and interesting ways that drive awareness, affinity and, ultimately, revenue
• Drive content development to evangelize our customer and follower base, contributing to increased LTV and organic growth
• Turn the passion of our fans and customers into community as a growth channel through scaling ambassadors, online/offline activations and share-worthy content
• Collaborate with Merchandising to develop short and long term seasonal marketing calendars and campaigns
• Lead product positioning and own the naming of new product styles
• Work with Growth Marketing to create ad concepts that get people to stop scrolling and buy
• Lead marketing and creative briefs for cross-functional marketing projects

Requirements

• Passionate about Pepper’s mission to redefine body standards and lives Pepper’s brand and ethos
• 10+ years of brand marketing experience at a fast-growing, beloved consumer brand
• A strong balance of right and left brain: Highly creative with the ability to use insights to drive strategic decision making
• Creative visual and verbal storyteller who can capture the heart of a brand
• Goal-oriented, cool under pressure and strives for continuous improvement
• Thrives in fast-paced startup environments and comfortable rolling up sleeves
• Strong organizational, communication and project management skills
• Excellent cross-functional leadership
• Comfortable with challenging the status quo and proposing wild ideas *that might just work*
• A leader who knows how to coach, influence, and get the most of your team; Work ethic and interpersonal skills that inspires collaboration and motivate creative thinking

Benefits

• Company matched 401K plan
• 100% covered medical, vision, dental insurance premiums
• Free Pepper product
• Flexible remote work location
• Flexible and generous vacation policy
• Monthly team virtual lunches
• Health & wellness monthly stipend
• Work from home stipend
• Have a huge role in the growth of a company with a meaningful mission

Pepper values.

• We Set the New Standard 🏆: We challenge ourselves to always do better than the status quo and are not afraid to think outside the box.
• We Care Hard 💪: We do hard things with empathy, collaboration, compassion, and don’t shy away from tough feedback or situations.
• We Believe No Job’s Too Big or Small 🗻: We roll up our sleeves, and are able to do a lot with a little through creative problem solving and resourcefulness.
• We Embrace Flexible Conviction 💫: We don’t hold back, and believe the best decisions are ones made together with conviction and openness.

Diversity
Pepper is an equal opportunity employer and makes employment decisions on the basis of merit. Pepper's policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.

Pepper will consider for employment qualified applicants with criminal history, including arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance.

What Personal Information We Collect

Professional, employment-related, or schooling information. Current or past job history, performance evaluations, and educational background, including grades and transcripts.

How We Use Your Information

For professional, internal analysis, or employment-related purposes, including job applications.

If you are a Colorado or NYC resident, please email us at dreamjobs@wearpepper.com to receive compensation and benefits information for this role. Please include the job title in the subject line of the email.

Tags