Director, Growth Marketing

Omada Health is on a mission to inspire and engage people in lifelong health, one step at a time.  The $20 Trillion global healthcare market is in the middle of a revolution leveraging technology to deliver care to patients where and when they need it via mobile applications, digital communication tools, wearables and a number of other vehicles previously not possible.

Omada pioneered outreach marketing for Digital Care, and we’re just getting started to disrupt one of the largest industries in the world in a way that presents both an enormous market opportunity as well as a very special opportunity to positively impact people’s lives!

Omada Health is a pioneer in modern healthcare and a true industry leader in the evolving digital health arena. Omada singlehandedly created the “digital therapeutics” industry, and more recently created the concept of “digital care.” These two ideas are at the very core of digital health and wellness. Further, Omada’s solutions have been embraced by major employers across the country, ranging from Disney to Costco to Salesforce, as well as global health services companies like Cigna, BlueCross, and Kaiser Permanente. 

The Omada Marketing team is focused on creating awareness and engaging people for lasting, healthy change. We are looking for an experienced Growth Marketing Leader to help us meet our ambitious growth goals leveraging best in class agile digital marketing strategies and experiments to accelerate growth.

Job Overview

The Director, Growth Marketing will be responsible for customer acquisition working hand in hand with Omada’s management team to build and execute a long term strategy focused on driving member growth. He/she will own creative development of marketing communications designed to acquire new members, so a strong sense of best-in-class messaging and design that resonates with our target audience is essential.  In addition, the Director will identify growth opportunities outside of our current channels and will develop test strategies to ensure that new initiatives have a positive ROI for the business.  Additionally, the Director must have a strong ability to understand marketing analytics, including the factors that drive enrollment rate such as lead age, frequency, creative execution and other list attributes.  This person should understand when personalization and segmentation will drive incremental acquisition versus creating unnecessary work by versioning without the commensurate lift in revenue.  Finally, the role requires significant cross-functional partnership across commercial, product and engineering teams so the ideal candidate can balance having well-informed opinions with a collaborative approach to new marketing campaigns.

Qualifications and Experience

• 10+ years of experience with direct marketing to consumers; healthcare or regulated industry is preferred
• The direct marketing experience must include developing email, direct mail and digital campaigns to drive acquisition, with strong knowledge of email and direct mail marketing best practices
• 3+ years experience managing a team
• Understanding of and appreciation for the complexity of marketing operations, and an ability to partner with operations to identify capacity constraints and streamlined solutions.
• Ability to generate awareness for Omada’s product offering, get users signed up and set up for success!
• An attitude of constant optimization - scaling what’s working and improving what’s not
• Experience developing the member acquisition journey for different channels.
• Build repeatable, metrics-driven processes around customer acquisition.
• A career defined by progressively expanding leadership roles in successful/recognizable consumer and/or B2B2C companies, tilting towards Growth. Health-tech or related experience is a strong plus.
• Lead with curiosity and an experimental mindset
• Strong experience with customer relationship marketing.
• Customer-centric and passionate about serving Omada’s customer base.
• Fantastic leader and team-builder; a player-coach ready to closely mentor Omada’s Growth Marketing team. Readiness to be a key leader and change agent among the broader Omada leadership team.
• Genuine empathy and appreciation for digital healthcare and someone who is ready to change the landscape!

Benefits:

• Competitive salary with generous annual cash bonus
• Stock options
• Remote first work from home culture
• Flexible vacation to help you rest, recharge, and connect with loved ones
• Generous parental leave
• Health, dental, and vision insurance (and above market employer contributions)
• 401k retirement savings plan
• Two giftable Omada enrollments per calendar year
• ...and more!

It takes a village to change health care. As we build together toward our mission, we strive to embody the following values in our day-to-day work. We hope these hold meaning for you as well as you consider Omada!

• Start with Trust. We listen closely and we operate with kindness. We provide respectful and candid feedback to each other.
• Seek Context. We ask to understand and we build connections. We do our research up front to move faster down the road.
• Act Boldly. We innovate daily to solve problems, improve processes, and find new opportunities for our members and customers.
• Deliver Results. We reward impact above output. We set a high bar, we’re not afraid to fail, and we take pride in our work.
• Succeed Together. We prioritize Omada’s progress above team or individual. We have fun as we get stuff done, and we celebrate together. 
• Remember Why We’re Here. We push through the challenges of changing health care because we know the destination is worth it.

About Omada Health: Omada is a virtual-first chronic care provider that nurtures lifelong health, one day at a time. Our care teams implement clinically-validated behavior change protocols for individuals with prediabetes, diabetes, hypertension, and musculoskeletal issues for consistent improvements that stack up. With more than a decade of experience and data, and 24 peer-reviewed publications that showcase our clinical and economic results, we improve health outcomes and help contain healthcare costs. 

Our scope exceeds 1,800 customers, including health plans, health systems, and employers ranging in size from small businesses to Fortune 500s. Omada is the first virtual provider to join the Institute for Healthcare Improvement’s Leadership Alliance, reflecting our aim to complement primary care providers for the benefit of our members, and affirming our guarantee to every partner: Omada works different.

Omada is thrilled to share that we’ve been certified as a Great Place to Work! Please click here for more information.

We carefully hire the best talent we can find, which means actively seeking diversity of beliefs, backgrounds, education, and ways of thinking. We strive to build an inclusive culture where differences are celebrated and leveraged to inform better design and business decisions. Omada is proud to be an equal opportunity workplace and affirmative action employer. We are committed to equal opportunity regardless of race, color, religion, sex, gender identity, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, domestic partner status, sexual orientation, or any other basis protected by local, state, or federal laws.

Below is a summary of salary ranges for this role in the following geographies:

California, New York State and Washington State Base Compensation Ranges: $176,800 - $221,000*, Colorado Base Compensation Ranges: $159,120 - $198,900*. Other states may vary.

This role is also eligible for participation in annual cash bonus and equity grants. 

*The actual offer, including the compensation package, is determined based on multiple factors, such as the candidate's skills and experience, and other business considerations.

Please click here for more information on our Candidate Privacy Notice.

Tags