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Liquid Advertising


Posted on: 19 August 2023





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Digital Planning Manager

This position is a remote opportunity for candidates based in the United Kingdom.

First, a little about us:

  • Born in 2000 as an ad agency for the video game, entertainment, and technology communities
  • 90 teammates strong across the US, LATAM, and European markets
  • Ad agency partner for Bethesda Softworks, Square Enix, CD Projekt Red, Riot Forge, Capcom, Sega, and other top gaming and entertainment partners. See our work at www.liquidadvertising.com
  • This is a remote position based in the United Kingdom

What's this position about?

Are you a media planner, strategist, or supervisor with a passion for driving big ideas for innovative clients and managing agency media teams? If so, join us in the exciting world of video games as our next Digital Planning Manager!


For over 20 years, Liquid Advertising has been helping video game publishers build their global fanbases. We bring big ideas and focused strategies to transform our clients' video games into cultural phenomena, executing digital campaigns with precision down to the last detail.


We are seeking a talented individual with agency-side experience in delivering paid media strategy and execution plans. If you're ready to join a team of experts in the video game market, come play with us!


Please note that this role focuses on media strategy and buying and does not involve content creation or creative work.


You experience in strategy and planning for the UK digital media market will be a huge value-add for our team. On the strategy side, you'll have experience researching and presenting audiences for complex cross-channel media campaigns. In the planning arena, you've built relationships with UK regional media partners and know how to uncover amazing custom buys for clients. You'll play a strategic role in helping to bring video game titles to market and mentoring a team of experienced individual contributors.


To join us in this highly responsible position, your profile should demonstrate current experience in modern digital advertising strategy and planning—

  • 3-5 years of ad agency experience working with major clients on multi-channel digital media campaigns
  • Experiencing training and mentoring associate/assistant level employees and/or experienced individual contributors
  • Deep knowledge of audience research and planning tools, such as GWI, SimilarWeb, Pathmatics, SimmonsMRI, MediaOcean/Prisma, DV360, and others
  • An excellent understanding of the UK and broader European media partner landscape
  • Ability to teach others client invoicing, digital I/Os, audience planning, reporting, and other responsibilities
  • Solid Excel-for-media and other analytics skills


Your qualities and attributes

  • Communication and presentation skills: Ability to convey ideas, insights, and recommendations effectively to clients, vendors, and internal teams both in writing and in person
  • Relationship building: Expertise in building and maintaining strong relationships with clients, vendors, and peers, understanding their unique needs, and managing their expectations
  • Delegation and time management: Ability to effectively delegate tasks to team members while managing personal time and understanding the importance of tasks and their impact on the team's development
  • Problem-solving and critical thinking: Resourcefulness and skill in identifying and resolving challenges that may arise during the media planning, buying, and activation process, always backed by data and quickly shared with the team and managers


What's in it for you?

Compensation is highly competitive with UK media agencies, in the £40-50k range plus bonus eligibility. Our benefits program includes private insurance, a home technology stipend, and other perks. You’ll also join us for our mini-holidays in January-- we've been to Cabo, Hawaii, New Orleans, and Puerto Vallarta in the past few years together!


Our stance

Liquid Advertising is committed to creating an anti-racist, anti-sexist environment. We’re building an ad agency where committed and creative people from all backgrounds can do their best work.


We're looking forward to meeting you!


No agencies, please. This is a pretty good representation of this position’s responsibilities but is not a comprehensive job description. Duties, clients, and team assignments may change as assigned. We regret we cannot consider applicants who live outside of the United Kingdom or those requiring visa support at this time.


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