Digital Marketing Manager

At F45, we are looking for a dynamic Digital Marketing Manager to join our growing team. As a Digital Marketing Manager, you will be instrumental in managing our digital marketing efforts, focusing on owned channels and digital PR across all our brands. This role involves a significant emphasis on collaboration with marketing, PR, and brand teams to ensure a unified and effective approach to our digital presence and public relations strategy.

Why F45?

F45 is a global fitness community that is transforming the fitness industry with its innovative and high-intensity workouts. With over 2,000 franchises in more than 60 countries, F45 is a leader in the fitness industry. As a member of the F45 team, you will have the opportunity to work with passionate and driven individuals who are committed to making a positive impact on people's lives. You will also have access to ongoing training and development opportunities, as well as a range of benefits and perks. If you are looking for a challenging and rewarding career, F45 is the place for you.

Join us and be part of a global movement that is changing lives!

Responsibilities:

As a Digital Marketing Manager at F45 Training, you will…

• Strategy Development: Develop and execute a comprehensive digital marketing strategy, incorporating owned channels (website and email) and digital PR, aligned with the overall marketing objectives. Deliver Best Practices to the franchise network on SEO, including GMB Optimizations and Location Marketing. 
• Content Management: Oversee the creation and dissemination of content across multiple websites, ensuring alignment with brand and marketing strategies.
• SEO Optimization: Implement effective SEO strategies to enhance online visibility and drive traffic to our digital properties, including driving localization strategies with the franchise network. 
• Email Marketing: Manage email marketing initiatives, focusing on effective segmentation, personalization, and performance analysis.
• Digital PR: Lead digital PR strategies, online media relations, and content collaborations to boost brand reputation and presence.
• Collaboration with Marketing, PR, Brand, and Tech Teams: Work closely with these teams to ensure a cohesive and integrated approach to technical SEO, digital marketing, and PR campaigns.
• Analytics and Reporting: Monitor and analyze the performance of digital marketing initiatives and digital PR campaigns, providing actionable insights and ROI reports.
• Market Trends and Innovation: Stay updated with the latest digital marketing trends and technologies, integrating innovative approaches into our marketing strategies.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong emphasis on owned channels and digital PR.
• Proven experience in developing and executing successful digital marketing and content strategies.
• Expert knowledge of SEO, content management, email marketing, and digital PR tactics.
• Proficient in analytics tools (e.g., Google Analytics, SEMrush).
• Excellent communication and collaboration skills.
• Creative, strategic thinker with a results-driven mindset.

Benefits

• Competitive benefit offerings
• Ability to be exposed to many areas of the business and grow with us
• Embed yourself in the fitness and health space with our team

F45 is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status

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