Digital Growth Marketing Manager

Working hours

🌎 While we are an all-remote company and hire almost anywhere in the world, we have a preference for someone to reside in the following locations for this role. However, if you feel qualified, we welcome you to apply regardless of location. 

Please note: This role will require travel up to 10%.

Preferred location:

• Remote - United States or Canada

Why this job is exciting

Sourcegraph is currently in search of a Digital Marketer who possesses a strong affinity for creating meaningful digital experiences and campaigns that excite and engage our developer audience. This person will play a pivotal role in user acquisition, managing our website, and working with our digital marketing consultants.  You will partner closely with demand generation and our PLG team to hit our user acquisition and retention goals. As an individual contributor, this role offers ample potential to build and lead a team as our Marketing organization continues to evolve and expand.

📅 Within one month, you will…

• Improve key website metrics, including conversion rates, time on site, organic web conversions
• Build a reporting framework for sourcegraph.com 
• Become familiar with our existing digital marketing campaigns and begin making optimizations and improvements 

📅 Within three months, you will…

• Have managed a complete website overhaul and hit initial website KPIs
• Have increased acquisition and retention rates through digital ad campaigns, email marketing, and third party digital programs.

📅 Within six months, you will…

• Have optimized a world-class developer-centric website
• Optimized the digital marketing budget for 1) acquiring users and 2) generating leads who turn into pipeline for our sellers

📅 Within one year, you will…

• Have developed a best-in-class digital marketing program measured on signups, PQLs, and contribution to marketing pipeline.

About you 

• Technology B2B Marketing (developer marketing is a plus), typically obtained in 7+ years, with at least 4 years of experience owning the execution and strategy behind digital marketing and digital presence. 
• MAP, email marketing,  and Salesforce experience required (HubSpot knowledge is a plus)
• Experience owning a corporate website and managing as a product owner within a PLG business.
• Must possess excellent communication and organizational skills
• Innovative thinker, creative problem solver and effective at managing multiple ongoing marketing programs in a fast-paced, fluid environment
• Capable of breaking down silos and engaging cross-functional teams, including working with product, growth, sales, and design teams.
• Experience owning a sizeable digital marketing budget, supporting a PLG motion, and managing a website is required. 

Level

📊 This job is an IC3 - IC4.  You can read more about our job leveling philosophy in our Handbook.

Compensation

💸 We pay you an above-average salary because we want to hire the best people who are fully focused on helping Sourcegraph succeed, not worried about paying bills. As an open and transparent company that values competitive compensation, our compensation ranges are visible to every single Sourcegraph teammate. To determine your salary, we use a number of market and data-driven salary sources, along with your location zone, and target the high-end of the range to ensure we’re always paying above market regardless of where you live in the world.  

💰The target compensation for this role is: $106,800 USD - $157,147  USD (depending on level & location). 

📈 In addition to our cash compensation, we offer equity (because when we succeed as a company, we want you to succeed, too) and generous perks & benefits.

Interview process 

Below is the interview process you can expect for this role (you can read more about the types of interviews in our Handbook). It may look like a lot of steps, but rest assured that we move quickly and the steps are designed to help you get the information needed to determine if we’re the right fit for you… Interviewing is a two-way street, after all! 

We expect the interview process to take 4.5 hours in total.

👋 Introduction Stage - we have initial conversations to get to know you better…

• [30m] Recruiter Screen - Kelsey Nagel
• [30m] Hiring Manager Screen - Shannon King

🧑‍💻 Team Interview Stage - we then delve into your experience in more depth and introduce you to members of the team…

• [60m] Resume Deep Dive - Kelsey Nagel & Shannon King
• [45m] Peer Interview - Brittani Ferguson & Alex Isken
• [45m] Cross-functional Collaboration Interview - Kevin Chen & Madison Clark

🎉 Final Interview Stage - we move you to our final round, where you meet cross-functional partners and gain a better understanding of our business and values holistically…

• [30m] Values Interview
• [30m] Leadership Interview with co-founder 
• We check references and conduct your background check

Please note - you are welcome to request additional conversations with anyone you would like to meet, but didn’t get to meet during the interview process.

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